socalTECH

MARCH 21, 2011

What do children's vitamins and social media have to do with one another? In the case of SmartyPants Vitamins (www.wearesmartypants.com), it's at the core of the company. Gordon Gould: I've been doing social media and digital media for some 16 years--a long time.

Web 225

Web Social Media SEO Media 225

socalTECH

OCTOBER 30, 2013

The startup--which is part of MuckerLab--landed a seed funding round last week, so we thought we''d catch up with founder and CEO Farbod Shoraka to dig deeper into the company''s goals and service. You mention the big companies, like FTD, 1-800 Flowers, etc. We partner with them, and give them tools to help their business.

Beverly Hills 157

Beverly Hills Technical Review Design Startup 157

Startup Professionals Musings

DECEMBER 14, 2013

Here is my summary of her roadmap which I believe can get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. The best way to do this is with real customer interviews. Align your business model to how your customers want to buy.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

NOVEMBER 12, 2013

Social media activities require professional effort and time, so beware the hidden costs. Assess cost versus value with analytics and measurement tools. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Engage your audience with social media.

Social Media 93

Social Media Content Startup Web 93

Startup Professionals Musings

APRIL 7, 2017

Here is my rendition of how her roadmap can keep you on the right track, like Xerox Data Solutions, with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. The best way to do this is with real customer interviews. Don’t start from how you want to sell.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

NOVEMBER 3, 2012

Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. The best way to do this is with real customer interviews. Debate and adjust your offering to better match what customers want.

Tips 93

Tips Search Engine Optimization Summary Startup 93

SoCal CTO

MARCH 22, 2007

Its also been interesting to see the interaction of tools involved - Social Networking, Blogging and a Discussion Group. LinkedIn has been my primary tool for keeping track of who to invite. * Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 to help bloggers and blog readers with comments.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

Startup Professionals Musings

AUGUST 25, 2011

Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. The best way to do this is with real customer interviews. Debate and adjust your offering to better match what customers want.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Both Sides of the Table

MARCH 8, 2010

I recently wrote a piece for Mashable on how to create a company blog. Blogging is an important way to build an audience and also drive SEO traffic. There are the new tools like Tumblr and Posterous. They’re more light weight, easier to use and more social. What should you blog about? Blogger kinda sucks IMHO.

Blogging 286

Blogging Startup Writing Summary 286

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Today awe.sm The other major pilot customer was. I have been using the basic awe.sm

Marketing 307

Marketing Technical Review Startup Tool 307

SoCal CTO

JULY 13, 2010

haven't raised any money for my companies that required a term sheet (just friends & family money in my first company), and yet I still think it is important for a number of reasons. Saving time in preparing for board meetings - Fred Destin , June 11, 2010 Some of the startup companies I work with do awesome board presentations.

Startup 175

Startup Venture Capital Slides Blogging 175

Both Sides of the Table

MAY 15, 2010

I asked some of the participating VCs, and they told me their attorneys had figured out a way to keep their stealth-mode companies stealthy.Yes, this strategy is not for every company. Often times when companies raise “bridge” financing (this is money from internal investors. We spoke briefly about why. Short answer: no.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Jason Nazar

AUGUST 15, 2013

Social Media. Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Social Media – Digg, Reddit, StumbleUpon, Del.icio.us, Twitter.This is a separate segment of referring traffic that warrants its own category. To make sure you maximize the potential for traffic from social media: 1.)

Web 61

Web Social Media Content Sites 61

Jason Nazar

JANUARY 14, 2009

“If You Build It…They Will Come” may work for historical baseball ghosts, but it’s not a strategy you can rely on when starting an internet company. Social Media. Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Social Media - Digg, Reddit, StumbleUpon, Del.icio.us, Twitter.

Web 62

Web Social Media Content Sites 62

SoCal Delicious

SEPTEMBER 22, 2008

This likely means something like Google Analytics , although there is a very large universe of equivalent tools out there as well. For example, there might be a series of flows in how users come into the site, starting with ads, SEO, or otherwise. Get the company names of your website visitors. Remove Post. Block username.

Startup 29

Startup IP Email Report 29

SoCal CTO

MARCH 16, 2007

And in fact all our globally-connecting-social-networking tools are making face-to-face more, not less desirable. Thanks to the tools yall are building, we now have more far-flung friends--including people weve never met f2f--than ever before. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal Delicious

JANUARY 15, 2010

Standalone URI shorteners work fine when you want to shorten mostly foreign URIs, but that’s a crappy approach when you want to submit your own stuff to social media. Because you throw away the ability to totally control your traffic from social media, and search engine traffic generated by social media as well.

SEO 37

SEO IP PHP Blogging 37