Startup Professionals Musings

NOVEMBER 3, 2012

Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. The best way to do this is with real customer interviews. Debate and adjust your offering to better match what customers want.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? More strategic.

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

FEBRUARY 20, 2019

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. Smart people only visit and buy from credible and memorable websites.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

socalTECH

AUGUST 8, 2016

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. If it's a digital channel, and there are customers to connect with, we are looking to help those companies grow. What are your thoughts on that?

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

Startup Professionals Musings

AUGUST 9, 2018

In fact, very few website owners even track their website activity, or use Search Engine (SEO) or Conversion Rate Optimization (CRO) tools now available. No company exists in a vacuum. Make your solution and company symbiotic but better than competitors. Recognize competitors but do not disparage them.

SEO 53

SEO Tips Newsletter Statistics 53

Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Make them widely available inside the company and share your most important goals with your board. My experience has proven that even some well known companies are under-whelming in this department.

Metrics 346

Metrics Startup SEO Customer 346

Tech Zulu Event

MAY 15, 2015

These tips require a lot of hard work and effort on your part. But if you follow these eight tips, you will certainly make your business leaner and meaner. Give them all the tools they will need to succeed at your company. But many companies hold meetings too often. Tap into SEO. Simple doesn’t mean easy.

SEO 40

SEO Search Engine Optimization Tips Software Review 40

Startup Professionals Musings

JANUARY 27, 2019

Here are some tips I’ve gleaned from experience: Lead with your blog. Blogs help because sites that update data frequently get higher SEO rankings. To be successful, you have to get your message out there, and make your company stand out above all the clutter. Anchor the blog in your domain name. Marty Zwilling.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

Startup Professionals Musings

AUGUST 20, 2013

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. Smart people only visit and buy from credible and memorable websites.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

FEBRUARY 18, 2017

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. Smart people only visit and buy from credible and memorable websites.

Search Engine Optimization 54

Search Engine Optimization eBook Advertising SEO 54

Startup Professionals Musings

JANUARY 29, 2017

Here are some tips I’ve gleaned from experience: Lead with your blog. Blogs help because sites that update data frequently get higher SEO rankings. To be successful, you have to get your message out there, and make your company stand out above all the clutter. Anchor the blog in your domain name. Marty Zwilling.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Startup Professionals Musings

JULY 22, 2012

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. Smart people only visit and buy from credible and memorable websites.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Tech Zulu Event

NOVEMBER 18, 2011

Let me explain why this company had such an impact on my life. Ask yourself, ‘what does my company solve’? Sign up for HARO so that these journalists can connect with you and in turn your company can gain more exposure. Partner with companies who relate to what you are selling, but aren’t direct competitors.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

SEPTEMBER 5, 2013

Here are some tips I’ve gleaned from experience: Lead with your blog. Blogs help because sites that update data frequently get higher SEO rankings. To be successful, you have to get your message out there, and make your company stand out above all the clutter. Anchor the blog in your domain name. Marty Zwilling.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Startup Professionals Musings

NOVEMBER 12, 2013

If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Pivoting” is another name for a strategic change decision, or for changing your strategy, your business model, target customers, or direction, and this is an integral part of evolving a company.

Social Media 93

Social Media Content Startup Web 93

Startup Professionals Musings

AUGUST 10, 2012

Here are some tips I’ve gleaned from experience: Lead with your blog. Blogs help because sites that update data frequently get higher SEO rankings. To be successful, you have to get your message out there, and make your company stand out above all the clutter. Anchor the blog in your domain name. Marty Zwilling.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Startup Professionals Musings

APRIL 27, 2011

Here are some tips I’ve gleaned from experience: Lead with your blog. Blogs help because sites that update data frequently get higher SEO rankings. To be successful, you have to get your message out there, and make your company stand out above all the clutter. Anchor the blog in your domain name. Marty Zwilling.

Blogging 91

Blogging Search Engine Optimization Services Writing 91

Tech Zulu Event

SEPTEMBER 13, 2011

He gives up the goods and a few tips on what you could do to help market your company. I tried to start my own online t-shirt company not realizing the money and time commitment it would take to be successful. The great thing about FOD is we are a very agile company. We are growing into a media company.

Sites 61

Sites Marketing Social Media Tips 61

Tech Zulu Event

JANUARY 20, 2014

One of Austin’s fastest growing companies, product video producer Invodo. eCommerce is the foundation of eTail which is where Retail bleeds online; and that’s not the tip of the iceberg but what lies beneath the water when it comes to the consumer internet. This article has been syndicated in partnership with SEO’Brien.

Technical Review 71

Technical Review Commerce Yahoo Web 71

socalTECH

OCTOBER 23, 2013

To hear about how the company decided to expand into the market, we caught up with CEO Loren Bendele to learn more about its new grocery store coupon app, Favado (www.favado.com). We, as a company, have been more focused on online deals and coupons, and haven''t been focused on groceries at all. Explain what Favado is all about?

Mobile 140

Mobile Sales Startup Sites 140

Tech Zulu Event

NOVEMBER 11, 2013

” It was really interesting to hear all the different perspectives, marketing tips and how each channel represented on the panel helps those who participate on their channel and the success of this genre. Especially when video is the 2nd highest SEO traffic builder and YouTube is the 2nd largest search engine in the world.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

SoCal Delicious

JANUARY 15, 2010

Adapt my tips with care, or use my thoughts to rethink your architectural decisions, if they’re applicable. With this method you occasionally might block searching Microsoft employees who aren’t aware of their company’s spammy activities, so make sure you serve them a friendly GFY page that explains the issue.

SEO 37

SEO IP PHP Blogging 37

InfoChachkie

DECEMBER 2, 2009

Such Search Engine Optimization (SEO) is modern-day snake oil. For instance, a travel site might contain travel tips, along with ads for great deals on vacations. Several companies have aggregated smaller Internet radio stations, in a mode similar to Affiliate Networks, most notably Jetcast.

Customer 164

Customer Custom Advertising SEM 164

SoCal CTO

JULY 13, 2010

haven't raised any money for my companies that required a term sheet (just friends & family money in my first company), and yet I still think it is important for a number of reasons. Saving time in preparing for board meetings - Fred Destin , June 11, 2010 Some of the startup companies I work with do awesome board presentations.

Startup 175

Startup Venture Capital Slides Blogging 175