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Entrepreneurism is all about personal risk.

Berkonomics

Sometimes, you can reduce your personal risk by taking in other people’s money in various ways, perhaps starting with a consulting contract with a customer, purchasing a going business where profit or loss is known, or spinning off an existing revenue-generating portion of an existing business. The same is true about marketing.

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Protect your company secrets!

Berkonomics

But all will immediately question whether the new business will compete in any way with their enterprise and react to the future entrepreneur in either of two very distinct ways based upon those fears. What could you do if your company secrets are compromised? The post Protect your company secrets!

Company 156
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What about your previous company non-compete?

Berkonomics

Entrepreneurs tend to remain in the business niche they know best. Usually that means one they once or recently spent time in as an employee or manager within a company where they had little or no ownership. Rules about non-compete agreements . Are you one of those? The obvious admonition. Digital or analog!

Company 120
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What about your previous company non-compete?

Berkonomics

Entrepreneurs tend to remain in the business niche they know best. Usually that means one they once or recently spent time in as an employee or manager within a company where they had little or no ownership. Rules about non-compete agreements . Are you one of those? The obvious admonition. Digital or analog!

Company 120
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7 Business Leadership Traits Persuade Customers Today

Startup Professionals Musings

We are living in a new generation of business, where customers drive the experience, and highly engaged employees are required to keep up with customer expectations. Their experience as executive coaches and entrepreneurs gives real credibility to their assessment of some new leadership approaches that are required in business today.

Custom 152
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6 Keys To Adding Customer Value In Marketing Content

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product. The key is consistency.

Content 104
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6 User-Centered Design Guidelines To Thrill Customers

Startup Professionals Musings

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Design 105