Berkonomics

DECEMBER 28, 2023

Several years ago and before COVID’s changes, I became involved with a Southeast Asian company looking to expand into the United States. Had the office been located to accommodate either one, the company would have had to find replacements in the same geographical area as the office. Yes, every company is different.

Startup 156

Startup Class Course Email 156

Berkonomics

NOVEMBER 2, 2017

Several years ago, I became involved with a Southeast Asian company looking to expand into the United States. Had the office been located to accommodate either one, the company would have had to find replacements in the same geographical area as the office. So, can a startup exist for a reasonably long time as a virtual company?

Startup 256

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Berkonomics

FEBRUARY 18, 2021

More we are taught in marketing classes. Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education. Find a way to position the company and the product to be wanted so much that it moves into the needs column for the consumer. I= increase revenues.

Marketing 156

Marketing Demand Class Pricing 156

Berkonomics

APRIL 1, 2021

Greatness finds one definition in management’s ability to “pivot,” or change the plan in reaction to its early response from the marketplace. My favorite example of a world class pivot comes from the CEO and board of one of my most successful investments. How do investors usually react to a pivot? My story of a great pivot.

Resource 156

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Berkonomics

SEPTEMBER 18, 2014

Greatness finds one definition in management’s ability to “pivot,” or change the plan in reaction to its early response from the marketplace. My favorite example of a world class pivot comes from the CEO and board of one of my most successful investments. Plans don’t often work as devised. Finding your ideal niche Positioning'

Class 176

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Berkonomics

JULY 31, 2014

Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education. Email readers, continue here.] I= increase revenues. Find a way to position the company and the product to be wanted so much that it moves into the needs column for the consumer. We can go on forever.

Marketing 201

Marketing Demand Pricing Custom 201

Berkonomics

APRIL 28, 2016

Several years ago, I wrote an extensive article on the ten most important tests of a company in classifying a person as an independent contractor. But things have gotten much more complicated lately, partly because of the Uber, Lyft and other new generation of workers and the best description of their class as “semi–independent.”.

Class 120

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