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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

His professional background includes having held marketing-executive roles at big companies as well as startups. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly.

Marketing 114
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Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

Surely a savvy, modern-day entrepreneur can utilize online tools to leverage young peoples’ collective energy and fervor. . Sales – Many publishers, including Grit, encouraged newspaper boys to create new routes and expand existing ones by aggressively selling subscriptions to non-subscribers. free weekly Infochachkie articles!

Web 2.0 222
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Freelancers Are The New Entrepreneurs For Services

Startup Professionals Musings

You don’t need to invent an innovative product to be a real entrepreneur. Many of these new entrepreneurs were regular employees a few years ago, focused on a skill specialty. The days when these roles were stable careers for company employees are gone. We are becoming a society of entrepreneurs. Information specialists.

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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

His professional background includes having held marketing-executive roles at big companies as well as startups. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly.

Customer 146
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Entrepreneurs Can Thrive on Services or Products

Startup Professionals Musings

You don’t need to invent an innovative product to be a real entrepreneur. Self-employed services specialists are just as important, and are a growing part of this new “ age of the entrepreneur ” that I discussed last week. Many of these new entrepreneurs were regular employees a few years ago, focused on a skill specialty.

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5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM).

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

When I publicly Tweeted that all companies should be gross margin positive many people pointed out that Amazon wasn’t profitable for many years. profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). End of story.

Metrics 150