Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2 billion users).

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

AUGUST 15, 2022

Virtual living: the rise and growing dominance of social media. Facebook has created an environment where millions of people can hold billions of conversations with people and companies, transforming how people expect to interact with each other and the world. Data enable: use metrics and measurements.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” A business profile starts with a business account using your company logo as your picture (avatar), rather than your photo or a picture of your cat.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

StartUp Beat

NOVEMBER 14, 2017

This is because subconsciously when we use social media and digital platforms, we are constantly vetting potential purchases via “ peer ” endorsements, receiving guidance on what is popular, trending, engages constantly refining our tastes and interests. But, running a successful influencer marketing campaign is not easy.

Social Media 40

Social Media Software Review Media Marketing 40

Tech Zulu Event

JANUARY 23, 2013

Today, Los Angeles based PromoJam released their newest product to the world offering marketers something they haven’t had before – full control and insight into social campaigns. marketers now have the power to create social media campaigns with no development or design skills required - just drag and drop.

Platform 99

Platform Metrics Social Media Marketing 99

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

DECEMBER 30, 2022

I can think of many companies that waited too long to react to change, including Polaroid and Blockbuster , and were never able to recover. Don’t be lulled into a false sense of security by an initial innovation that has served your company well so far. Define realistic metrics to keep track of progress.

Technical Review 101

Technical Review Metrics Resource Software Review 101

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

TechEmpower

OCTOBER 9, 2023

Content Recommendations in Streaming Services While many streaming platforms suggest content based on viewing history, LLMs have the power to significantly elevate this experience. This category encompasses a vast array of content, from emails and text documents to social media posts. Strive for a balanced outcome.

Generative AI 346

Generative AI Artificial Inteligence Tool Knowledge Base 346

Startup Professionals Musings

NOVEMBER 11, 2019

Virtual living: the rise and growing dominance of social media. Facebook has created an environment where millions of people can hold billions of conversations with people and companies, transforming how people expect to interact with each other and the world. Data enable: use metrics and measurements.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

JUNE 2, 2021

As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today. You need a platform that is comfortable with the global scope of today’s market, with it’s wide range of social and economic cultures, trends, and needs.

Competition 142

Competition Software Review Social Media Customer 142

TechCrunch LA

SEPTEMBER 7, 2021

. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. Besides Sense, MuteSix’s former and current clients include companies such as Adidas, Petco, Ring and Theragun, to whom it provides a full range of marketing services, including top-notch direct response videos.

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

MAY 31, 2015

Virtual living: the rise and growing dominance of social media. Facebook has created an environment where millions of people can hold billions of conversations with people and companies, transforming how people expect to interact with each other and the world. Data enable: use metrics and measurements.

Startup 106

Startup Social Media Entertainment Metrics 106

Frank Addante

MAY 18, 2016

With the platforms for storytelling rapidly increasing in VR, AR, and more apps and social media tools at our disposal, technology is now taking a front seat. But how do we embrace and adapt to these platforms effectively, without losing the meaning and heart behind the stories we tell?

Company 40

Company Companies Advertising Startup 40

Frank Addante

MAY 18, 2016

With the platforms for storytelling rapidly increasing in VR, AR, and more apps and social media tools at our disposal, technology is now taking a front seat. But how do we embrace and adapt to these platforms effectively, without losing the meaning and heart behind the stories we tell?

Company 40

Company Companies Advertising Startup 40

Startup Professionals Musings

DECEMBER 6, 2017

Virtual living: the rise and growing dominance of social media. Facebook has created an environment where millions of people can hold billions of conversations with people and companies, transforming how people expect to interact with each other and the world. Data enable: use metrics and measurements.

Startup 55

Startup Social Media Entertainment Metrics 55

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

APRIL 6, 2014

Virtual living: the rise and growing dominance of social media. Facebook has created an environment where millions of people can hold billions of conversations with people and companies, transforming how people expect to interact with each other and the world. Data enable: use metrics and measurements.

Startup 99

Startup Social Media Entertainment Metrics 99

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 101

Media Marketing Startup Framework 101

socalTECH

JANUARY 14, 2011

MarketShare recently launched a rebranding effort for the company, and is in the midst of a major hiring and expansion phase. Wes Nichols: MarketShare is an analytics company. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

SoCal CTO

MARCH 5, 2007

However, there are lots of companies that are making money from open source and freemium models. A friend of mine has a company that builds open source applications in spaces that are a bit less innovative than Elgg, but they do very well financially through the packaging and support models.

Southern California 150

Southern California CTO Coach CTO Hire Social Media 150

Tech Zulu Event

SEPTEMBER 13, 2011

He is a marketing professional with over 8 years of extensive online and social media marketing experience. He gives up the goods and a few tips on what you could do to help market your company. Immerse yourself in data and become an expert in all online marketing strategies from social media to search.

Sites 61

Sites Marketing Social Media Social Network 61

socalTECH

JUNE 25, 2012

How do you sort through all that social media activity you are driving, and figure out who really cares about what you're posting? Mark Sylvester sat down with us to talk about the new project, and how it's applying what they've learned building their visual analysis tools to the world of Facebook and social media.

Social Media 203

Social Media Startup Tool LAMP 203

Tech Zulu Event

JULY 31, 2014

The two-day Summit encompassed 70 company presentations from successful founders, 30 featured speakers, 40 early stage award nominees, 50 renowned judges, a series of roundtable discussions, and networking and relationship-building opportunities. Ninja Metrics. Party Wave Award – Social Media, Content and Distribution.

Media 84

Media Technology Truecar Southern California 84

SoCal CTO

NOVEMBER 10, 2009

My first job out of school was at one of the early bioinformatics companies in Silicon Valley, working as the head of technical services. We are creating a platform that enables users to play instant games and apps directly on the computer desktop. Your last two positions Google Photos and United Online were really big companies.

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

DECEMBER 14, 2013

Here is my summary of her roadmap which I believe can get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. Include planned measurements and metrics. The best way to do this is with real customer interviews.

Startup 105

Startup Search Engine Optimization Summary Customer 105

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. We're the first company to close the loop on ads.

Social Media 113

Social Media Advertising Social Network Userplane 113

Tech Zulu Event

APRIL 29, 2014

MapMyFitness became one of the first companies to successfully mesh the health and fitness culture with technology before the first iPhone came out. If we rewind to 8 years ago, it was me in San Diego training for my second marathon and I was trying to start another company at the time. The MVP option goes at a rate of $5.99/month

Social Media 83

Social Media Activity Startup Help 83

Startup Professionals Musings

APRIL 7, 2017

Here is my rendition of how her roadmap can keep you on the right track, like Xerox Data Solutions, with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. Include planned measurements and metrics. The best way to do this is with real customer interviews.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. We're the first company to close the loop on ads.

Social Media 100

Social Media Advertising Social Network Userplane 100

Startup Professionals Musings

NOVEMBER 3, 2012

Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. Include planned measurements and metrics. The best way to do this is with real customer interviews.

Tips 93

Tips Search Engine Optimization Summary Startup 93