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Hacking Hacker News – How Wily Startups Leverage Social News Sites

InfoChachkie

I reached out to Michael after their surprising day at the top of Hacker News during early September. The innocuous post, which was simply titled " Divshot " generated over 110 comments and was awarded nearly 200 points by Hacker News' notoriously jaded readers. According to Michael, the Hacker News exposure was completely unplanned.

News 198
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The Power of Twitter in Information Discovery

Both Sides of the Table

First, A Primer: Portals, RSS, Feed Readers & Delicious - When the web started we needed directories to find information and thus Yahoo! Then came RSS ( Really Simple Syndication ) widely credited to Dave Winer for driving the spec & adoption. And the company that helped websites publish RSS?

RSS 349
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How to Start a Podcast

Tech.Co

A few high-profile acquisitions put Spotify into the running against Apple, while buzzy new startups like Luminary jumped into the pool as well. You'll need to produce a functioning RSS feed, since RSS is the media pipeline that every major podcast provider uses to display each podcast.

RSS 104
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How This Startup Kicked Oracle’s A$$

InfoChachkie

How did a small, open source software company from Finland capture billions in market share from Oracle? spread over three different companies (and) we brought it all together. Marten continues his story by describing the company's first major challenge. We went back to all the VCs and said, 'We have good news and bad news.

Oracle 229
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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. As noted in Hacking Hacker News , the company previously dominated the mindshare of the web development community by facilitating the spread of a random posting on Hacker News. Don''t Force It. Don’t Over Sell It.

Customer 195
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). I believe it is the new form of RSS – the place people go to find out what is happening in the latest news. I covered that topic in my Twitter is RSS post. Thus, we click!

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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

During the late 1980's, Steve accepted a senior executive role at SuperMac, a Macintosh graphics card company that Steve jokes was, “Fifth in a group of three.". Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share. Good News Bad News. Marketing Defined.

Marketing 271