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8 Ways To Stay Competitive In Today’s Technical World

Startup Professionals Musings

Spend time informally with candidate peers and former employers. This approach works best with business associates that know you, or peers that you meet at industry conferences, or technical gurus that have no business connections to the candidate. Former employers will normally only give you candidate employment dates or good news.

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7 Modern Day Business Strategies For Long-Term Growth

Startup Professionals Musings

In these days of global competition via multiple channels, you need continuous marketing to find more customers. I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. They won’t find you.

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5 Keys To Personalized Team And Customer Connections

Startup Professionals Musings

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. More meetings in your conference room won’t get to the truth as well as simply talking to people who interact with customers directly.

Customer 140
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8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Amazingly, I still find that many small businesses still don’t use any social media, much less appear on a range of platforms.

Marketing 119
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USC's Silicon Beach Awards and Presentations (Discount Code)

SoCal CTO

USC’s Marshall School of Business will host the second annual Silicon Beach Awards (SBAs), a $50,000 venture competition focused on innovation in technology & entertainment. We will also recognize the next generation of innovators as we award over $50,000 to participants in the USC Silicon Beach Awards venture competition.

USC 159
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5 Team Engagement Principles Are Vital To Leadership

Startup Professionals Musings

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. More meetings in your conference room won’t get to the truth as well as simply talking to people who interact with customers directly.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

If I’m covering a company can I get evidence of what the competition is doing so the story is balanced? Will I have information that other journalists don’t have (otherwise known as a “scoop”)? The idea is that you put out information with data and a point-of-view and that becomes the story rather than you.

Marketing 389