Startup Professionals Musings

MARCH 25, 2016

That’s the right place to start, but real growth and scale requires attracting customers who are not like you. For example, Starbucks found initial success with professionals aged 25 to 40 in urban areas and with moderately high income but later looked to a new market of millennials who wanted a place to sit and chat, study or work.

Customer 55

Customer Custom Marketing Social Media 55

Startup Professionals Musings

JULY 26, 2021

Nimbleness and urgency to get the job done will set you apart from your competitors in so many ways, particularly with customers. Well-articulated goals and metrics. Maintain an intimate knowledge of the competition. Study their moves and engage your team for an analysis of updates.

Startup 154

Startup Resource Entrepreneur Metrics 154

Startup Professionals Musings

MAY 12, 2019

The solution is to establish and maintain a culture and processes that don’t view change as a discrete event to be spotted and managed, but as an ongoing opportunity to improve competitiveness. How good are you and everyone on your team at proactively scanning the environment for opportunities, emerging trends, and customer feedback?

Startup 94

Startup Training Statistics Summary 94

Startup Professionals Musings

MAY 31, 2015

Per a new study by networking giant Cisco , the world’s yearly mobile data traffic grew 69 percent in 2014, reaching 2.5 This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers.

Startup 106

Startup Social Media Entertainment Metrics 106

Startup Professionals Musings

JULY 17, 2019

He outlines six dimensions of a winning business strategy, with some practical, research-based steps that I like, to focus on in achieving extraordinary results: Above all, deliver an exceptional total customer experience. Highlight your competitive value, not your technology. Seek out and capitalize on emerging opportunities.

Technical Review 87

Technical Review Customer Custom Competition 87

Both Sides of the Table

FEBRUARY 20, 2017

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You get a lot of traffic — not always results. If you aren’t careful every PR team will measure inches over impact.

Activity 164

Activity Conference Press Case Study 164

Startup Professionals Musings

DECEMBER 6, 2017

Per the latest study by networking giant Cisco , the world’s yearly mobile data traffic has grown 18-fold over the past 5 years, reaching 7.2 This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers.

Startup 55

Startup Social Media Entertainment Metrics 55

Startup Professionals Musings

APRIL 6, 2014

In a recent study by networking giant Cisco , the world’s yearly mobile data traffic grew 81% in 2013 and will reach 1.3 This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers.

Startup 99

Startup Social Media Entertainment Metrics 99

Startup Professionals Musings

MAY 7, 2017

The solution is to establish and maintain a culture and processes that don’t view change as a discrete event to be spotted and managed, but as an ongoing opportunity to improve competitiveness. How good are you and everyone on your team at proactively scanning the environment for opportunities, emerging trends, and customer feedback?

Startup 56

Startup Training Statistics Summary 56

Startup Professionals Musings

JANUARY 11, 2014

The solution is to establish and maintain a culture and processes that don’t view change as a discrete event to be spotted and managed, but as an ongoing opportunity to improve competitiveness. How good are you and everyone on your team at proactively scanning the environment for opportunities, emerging trends, and customer feedback?

Entrepreneur 110

Entrepreneur Startup Training Statistics 110

Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). The metrics were good but we wondered how much better they would be when we expanded our product. Efficiency?

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

NOVEMBER 29, 2012

The solution is to establish and maintain a culture and processes that don’t view change as a discrete event to be spotted and managed, but as an ongoing opportunity to improve competitiveness. How good are you and everyone on your team at proactively scanning the environment for opportunities, emerging trends, and customer feedback?

Startup 93

Startup Training Statistics Summary 93

SoCal CTO

APRIL 8, 2010

Death By Competitive Analysis - Steve Blank , March 1, 2010 Trading emails with a startup CEO building an iPhone app, I asked him why potential customers would buy his product. In response he sent me a competitive analysis. It looked like every competitive analysis I had done for 20 years, (ok maybe better.)

Startup 150

Startup Software Review Competition SoCal 150

Startup Professionals Musings

SEPTEMBER 14, 2011

The solution is to establish and maintain a culture and processes that don’t view change as a discrete event to be spotted and managed, but as an ongoing opportunity to improve competitiveness. How good are you and everyone on your team at proactively scanning the environment for opportunities, emerging trends, and customer feedback?

Startup 94

Startup Marketing Training Statistics 94

Startup Professionals Musings

FEBRUARY 2, 2015

Nimbleness and urgency to get the job done will set you apart from your competitors in so many ways, particularly with customers. Well-articulated goals and metrics. Maintain an intimate knowledge of the competition. Study their moves and engage your team for an analysis of updates.

Startup 109

Startup Resource Entrepreneur Metrics 109

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Putting customers first. Legendary customer support. Instead of making a few dollars per sale and hoping for thousands of sales, you sell to only a few customers, and charge much higher rates.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

AUGUST 6, 2010

The solution is to establish and maintain a culture and processes that don’t view change as a discrete event to be spotted and managed, but as an ongoing opportunity to improve competitiveness. How good are you and everyone on your team at proactively scanning the environment for opportunities, emerging trends, and customer feedback?

Startup 78

Startup Training Statistics Summary 78

Startup Professionals Musings

MARCH 30, 2016

Nimbleness and urgency to get the job done will set you apart from your competitors in so many ways, particularly with customers. Well-articulated goals and metrics. Maintain an intimate knowledge of the competition. Study their moves and engage your team for an analysis of updates.

Startup 59

Startup Resource Entrepreneur Metrics 59

Startup Professionals Musings

NOVEMBER 21, 2021

Kaplan is a leading expert in building innovation cultures, and speaks from his real-world experience with many companies, as well as academic study. Frame the way you want to change the world, and make it about the customer. Decide what to measure and create metrics. Design your invisible competitive advantage.

Develop 135

Develop Development Startup Metrics 135

Startup Professionals Musings

FEBRUARY 11, 2019

Kaplan is a leading expert in building innovation cultures, and speaks from his real-world experience with many companies, as well as academic study. Frame the way you want to change the world, and make it about the customer. Decide what to measure and create metrics. Design your invisible competitive advantage.

Startup 97

Startup Metrics Competition Organization 97

Startup Professionals Musings

FEBRUARY 5, 2017

Kaplan is a leading expert in building innovation cultures, and speaks from his real-world experience with many companies, as well as academic study. Frame the way you want to change the world, and make it about the customer. Decide what to measure and create metrics. Design your invisible competitive advantage.

Startup 81

Startup Metrics Organization Ideas 81

SoCal CTO

AUGUST 3, 2010

Computer scientists call the study of graphs “ network theory ,&# but on the web the word “network&# is used to refer to the websites themselves). No, that IS NOT a competitive advantage - A Smart Bear: Startups and Marketing for Geeks , July 12, 2010 This is part 1 of the series: 5 Lessons from 150 startup pitches. Not so bad.

Startup 217

Startup Venture Capital Blogging Software Review 217