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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. The idea actually came to him from the Yellow Pages business. So the Yellow Page business was always “pay for placement.&#. Insider Pages.

Insiders

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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. Why aren’t there a half-dozen well-funded startups running up your tailpipe?

Marketing 209
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Non-millennial Bootstrapping – These 50-Something Entrepreneurs Rejected VC $ And Nailed It

InfoChachkie

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. I have always worked on early stage products. Greathouse: Great products and companies that came out (of) Santa Barbara.

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Track the Ten Elements of Value for Your Venture

Startup Professionals Musings

That’s because a company’s value is a composite of all of the quantitative and qualitative factors that comprise a company: revenues, expenses, risks, growth prospects, quality of the management team, competitive advantages, strength of the intellectual property, and so forth.

.Net 89
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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. Who are your customers, partners or suppliers?

Blogging 373
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The Radical Evolution of Mobile Apps

Tech Zulu Event

In short, if you are always on the go, apps are your best friend. It is no wonder that the average apps user spends 139 minutes per day browsing them, according to a report by Flurry, a company catering to app developers. The premise is simple: if you want to engage with your customers, go where they are and where you can matter.

Mobile 40