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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

This is especially true for companies with expensive and complex products or services that are more consultative in nature, like insurance, financial services, home services, education and travel, etc. How has your history with Jason Spievak , Colin Kelley and the rest of the former CallWave team shaped and benefited the company?

Marketing 209
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Track the Ten Elements of Value for Your Venture

Startup Professionals Musings

That’s because a company’s value is a composite of all of the quantitative and qualitative factors that comprise a company: revenues, expenses, risks, growth prospects, quality of the management team, competitive advantages, strength of the intellectual property, and so forth.

.Net 89
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Non-millennial Bootstrapping – These 50-Something Entrepreneurs Rejected VC $ And Nailed It

InfoChachkie

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. I have always worked on early stage products. Some of the products I’ve helped validate and launch include GoToMyPC, GoToMeeting and AppFolio.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. The idea actually came to him from the Yellow Pages business. So the Yellow Page business was always “pay for placement.&#. Insider Pages.

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The Radical Evolution of Mobile Apps

Tech Zulu Event

In short, if you are always on the go, apps are your best friend. It is no wonder that the average apps user spends 139 minutes per day browsing them, according to a report by Flurry, a company catering to app developers. The premise is simple: if you want to engage with your customers, go where they are and where you can matter.

Mobile 40
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Many people have speculated a variety of revenue sources such as charging 3rd parties for their data, charging power users for their accounts, charging “verified users&# for their certified accounts, etc. A healthy eco-system of application developers is required for any software or Internet company to be massively successful.

Ideas 286