Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

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Social Media Media Marketing Platform 100

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Incorporate brand personality and voice.

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Social Media Media Marketing Metrics 96

Startup Professionals Musings

DECEMBER 30, 2020

In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. Intellectual property is required for a competitive edge. Even the best college degree is not a substitute. Neither is good.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

Startup Professionals Musings

AUGUST 25, 2021

In my role as mentor to business professionals, I often get the question about your potential of going out on your own as an entrepreneur, versus your current role of working for a boss at an established company. If you enjoy wearing many different hats and are constantly learning new skills, you will get more satisfaction as an entrepreneur.

Entrepreneur 158

Entrepreneur Satisfaction Ideas Social Media 158

Startup Professionals Musings

SEPTEMBER 19, 2022

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Differentiation is still a key requirement for a successful startup rollout, and but it must be sustainable to keep ahead of new competition. Marty Zwilling.

Competition 123

Competition Customer Custom Examples 123

InfoChachkie

AUGUST 4, 2014

In fact, for the past 27-years, he has specialized in bringing exotic travel destinations to those of us who are healthy and active but whose competitive sporting days are long behind us. If you could share one startup lesson with a young entrepreneur, what would it be? Ever fantasized about climbing Mt. but we don''t.

Entrepreneur 187

Entrepreneur Startup Social Media Advertising 187

socalTECH

APRIL 14, 2010

Obviously, some of this is just about technology--such as search engine optimization--and I think lots of readers are initially finding us through social media and search--but I also think that as the find a channel they are most interested in, they are coming back. Is this competitive with Modern Mom? READ MORE>>.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

AUGUST 14, 2014

In their passion and excitement about a new product or service, entrepreneurs tend to continually narrow the scope of potential competitors, and often claim to have no direct competitors. Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos.

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Competition Startup Patents Slides 93

Startup Professionals Musings

NOVEMBER 25, 2019

Both are required to stay competitive. I have added my own insights, based on my experience advising and working with entrepreneurs and startups: Pay for results, rather than pay for work. Use of collaborative and other social media platforms. Measuring results in itself is not new.

Competition 127

Competition Case Study Platform Yahoo 127

Startup Professionals Musings

MAY 17, 2013

For true entrepreneurs, risk is viewed as a positive, with its implied challenge to overcome the unknown and hitting the big return. One way to learn is to understand better how successful entrepreneurs approach risk, and look at actual strategies they use for success. This is the origin of the “first movers” competitive advantage.

Entrepreneur 117

Entrepreneur Startup Advertising Social Media 117

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 384

Technical Review SEM SEO Marketing 384

Both Sides of the Table

JUNE 23, 2016

To do that you need to have the most talented partners and operating staff because entrepreneurs (and venture capital funds) have choices about whom they will work with and the best deals go to the best firms. Please help me in amplifying this message and in welcoming Kobie to the team on social media.

Venture Capital 260

Venture Capital Startup SaaS Social Media 260

InfoChachkie

JANUARY 25, 2012

Tal Siach is a life-long serial entrepreneur who has mastered social media as a guerrilla marketing tool. ’ It was funny to take this post and using social media to show that…this lawsuit doesn’t make any sense. He also describes how he used Digg to discover the ugliest person on Facebook.

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Social Media Media Tool Advertising 194

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Keep up with the competition.

Social Media 59

Social Media Media Entrepreneur Platform 59

Startup Professionals Musings

JANUARY 17, 2020

Although most people believe that being a successful entrepreneur is all about having the right idea, I’m convinced from my years of experience as a startup advisor and investor that’s it’s more about you as a person. The best entrepreneurs are not just dreamers of the next big thing – they have to be great facilitators and problem solvers.

Entrepreneur 129

Entrepreneur Examples Blogging Customer 129

Startup Professionals Musings

FEBRUARY 14, 2021

In their passion and excitement about a new product or service, entrepreneurs tend to continually narrow the scope of potential competitors, and often claim to have no direct competitors. Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos.

Competition 166

Competition Funding Startup Patents 166

Startup Professionals Musings

OCTOBER 4, 2021

With the pervasive and instant communication of social media and the Internet, businesses can no longer hide behind the mask of their own hype, either inside the company or outside. I believe these steps are especially critical to the success of entrepreneurs who are rolling out new businesses today.

Competition 110

Competition Sales Customer Custom 110

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Ric Dragon, an expert in online marketing, in his classic book.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

MAY 19, 2013

Charlene Li, in her book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control. Employees can share best practices with customers on social network platforms and customers can help each other. What do you think?

Social Media 102

Social Media Entrepreneur Software Review Social Network 102

Startup Professionals Musings

MAY 27, 2015

Aspiring entrepreneurs who rely only on traditional learning vehicles (teachers, classrooms, and risk-free practice) are doomed to failure in founding a startup today. For entrepreneurs, change is the norm, so you have to relish it before you can make it happen. The Internet and the current information wave have changed everything.

Entrepreneur 102

Entrepreneur Social Media Startup Education 102

Startup Professionals Musings

NOVEMBER 28, 2020

The rate of new entrepreneurs increased between 2013 and 2019, from 280 out of 100,000 to 310 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Marty Zwilling.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

SEPTEMBER 16, 2023

The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Marty Zwilling

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

SEPTEMBER 24, 2014

Many new entrepreneurs are so excited by their latest idea that they can’t resist contacting every investor they know, assuming the investor will be equally excited and want to contribute immediately. As a new entrepreneur approaching an investor, you only get one chance for a great first impression. Marty Zwilling.

Entrepreneur 119

Entrepreneur Technical Review Statistics Startup 119

Startup Professionals Musings

DECEMBER 5, 2014

Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media. Many entrepreneurs fear giving away their very best insights, strategies, or tools via social media – it might diminish the demand and the profit. Marty Zwilling.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

JULY 10, 2021

Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply. They are not hesitant to engage the crowd through social media and sites like Yelp to drive you from the marketplace.

Customer 173

Customer Custom Social Media Outsource Development 173

Startup Professionals Musings

JULY 8, 2013

So what’s an entrepreneur to do to get his new business noticed these days? Today’s platform is built of people, including yourself, followers, and contacts, who can amplify your message through social media and spread it to your target customers. People are more distracted than ever, and competition has never been greater.

Platform 105

Platform Entrepreneur Startup Social Media 105

Startup Professionals Musings

FEBRUARY 25, 2015

Why do a few entrepreneurs, like Steve Jobs and Elon Musk, seem to come up with all the real innovations, while the majority of business leaders seem stuck in the rut of linear thinking? He connects breakthrough thinking to four initiatives, which I believe every entrepreneur should practice: Questioning deeply-held beliefs and assumptions.

Entrepreneur 102

Entrepreneur Startup Tool Ideas 102

Startup Professionals Musings

MAY 24, 2014

Both are required to stay competitive. I have added my own insights, based on my experience advising and working with entrepreneurs and startups: Pay for results, rather than pay for work. Use of collaborative and other social media platforms. Measuring results in itself is not new. Marty Zwilling.

Entrepreneur 104

Entrepreneur Startup Social Media Yammer 104

Startup Professionals Musings

DECEMBER 6, 2014

As a startup mentor, I’m always amazed that some entrepreneurs seem to be an immediate hit with investors, while others struggle to get any attention at all. Some entrepreneurs love to talk and produce videos, but hate to write anything down. There is no room in this realm for negativism, excuses, or lack of confidence.

Entrepreneur 107

Entrepreneur Angel Social Media Patents 107

Startup Professionals Musings

MAY 16, 2020

Many experts are certain that successful entrepreneurs are the ones with the most inspiration (passion and dream), while others will assert that it’s about more perspiration (working harder). Overcoming obstacles and learning is one of the biggest inspiration for most entrepreneurs. Note the growth of your team and your own leadership.

Satisfaction 174

Satisfaction Customer Custom Outsource 174

Startup Professionals Musings

NOVEMBER 24, 2013

On the other hand, everyone wants to be an entrepreneur. This next frontier lies in building your own enterprises as an entrepreneur, rather than waiting for innovation and opportunity from large corporations. Competitive advantages are rapidly vaporizing on these. Entrepreneurs growing companies create more value and more jobs.

Entrepreneur 105

Entrepreneur Offshore Startup Technical Review 105

Startup Professionals Musings

APRIL 26, 2014

Many entrepreneurs fantasize about days longer than 24 hours, convinced that their new venture could change the world, if they just had more time. However, this topic is particularly critical to entrepreneurs, who struggle with challenges and crises every day that they didn’t anticipate. Marty Zwilling.

Entrepreneur 105

Entrepreneur Technical Review Email Social Media 105

Startup Professionals Musings

JULY 30, 2021

The recent pandemic was a strong signal for change, and I see most of you entrepreneurs and business owners responding to the business changes required and new opportunities presented. As times change, you may need new metrics, such as total experience, web site hits, and social media complaints.

Marketing 162

Marketing Social Media Metrics Customer 162

socalTECH

MARCH 21, 2011

What do children's vitamins and social media have to do with one another? Gordon Gould , the co-founder of SmartPants, talks about the company and how it's applying what he learned founding ThisNext and from a long experience in the social media market to the consumer products goods area--what he describes as Brands 2.0.

Web 225

Web Social Media SEO Media 225

Startup Professionals Musings

AUGUST 4, 2019

Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media. Many entrepreneurs fear giving away their very best insights, strategies, or tools via social media – it might diminish the demand and the profit. Marty Zwilling.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Both Sides of the Table

MARCH 13, 2010

I love learning first hand about the differences in analytics platforms, social media conversion, the effectively of copy, how to cultivate an audience, etc. If I had link bait with stupid ideas then entrepreneurs wouldn’t want to work with me. Think it’s purely evil to fend off competition?

Blogging 250

Blogging Social Media Writing Startup 250

Startup Professionals Musings

AUGUST 3, 2020

With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. You have no shelf life, so you can’t make money while you sleep.

Startup 174

Startup Training Services Writing 174