Berkonomics

FEBRUARY 13, 2014

Since in most cases, there was no revenue in many of these companies, all trying to gain market share at any cost, we had to invent the metric to use. And the most logical one seemed to be “eyeballs” or number of unique users finding their way to the site or registering for the service. And the numbers were staggering.

Metrics 207

Metrics Sites Advertising Web 207

Startup Professionals Musings

JANUARY 27, 2019

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Add content regularly. Add outgoing links.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

Startup Professionals Musings

APRIL 25, 2010

Online dating sites usually fail because online dating usually fails. So please don’t send me any more business plans along these lines, looking for investor funding, with no marketing budget, and promising huge returns. But make no mistake about it, this is a tough market to enter at this stage. No longer a growth market.

Sites 49

Sites Social Network Statistics Patents 49

Startup Professionals Musings

JANUARY 29, 2017

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Add content regularly. Add outgoing links.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

socalTECH

APRIL 14, 2010

Our interview this morning is with Lolita Carrico, founder of Gloss Network for Women (www.mygloss.com), an online network of sites focused on women. Are sponsors interested in such highly targeted sites, rather than the broad reach? Do you find it's been more difficult to build up traffic for a more targeted site, or easier?

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

SEPTEMBER 5, 2013

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Add content regularly. Add outgoing links.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Startup Professionals Musings

JUNE 5, 2012

We were both losing in the lucrative high-end market segment. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. As a result of our increased coverage and wider range of solutions, we both gained revenue and credibility, while reducing marketing and development.

Company 96

Company Companies Startup Examples 96

Startup Professionals Musings

AUGUST 10, 2012

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Add content regularly. Add outgoing links.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Berkonomics

AUGUST 30, 2018

But I have been on the other side of the early adopter development process several times in the past, and can attest that it is great fun, but rarely profitable to be the first with any new product that requires simultaneously evangelizing or teaching the masses within the industry and marketing the new product offering. Our test sites.

Artificial Inteligence 120

Artificial Inteligence Pricing Design Product 120

Both Sides of the Table

JANUARY 28, 2012

I have talked with people in the industry who tell me that mobile movie sites convert ticket sales much higher than desktop websites. BUT … I’ve talked to a number of eCommerce sites that also report much higher conversion rates than standard web. It’s the new magazine. They are limited in size.

Web 334

Web Mobile Startup Software Review 334

Startup Professionals Musings

MAY 4, 2011

We were both losing in the lucrative high-end market segment. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. As a result of our increased coverage and wider range of solutions, we both gained revenue and credibility, while reducing marketing and development.

Startup 90

Startup Examples Customer Custom 90

Startup Professionals Musings

APRIL 27, 2011

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Add content regularly. Add outgoing links.

Blogging 91

Blogging Search Engine Optimization Services Writing 91

Startup Professionals Musings

JANUARY 12, 2013

Sites like KickStarter have for years offered rewards and pre-sales for crowd investments, but real equity won’t be legalized until sometime this year for people other than accredited investors. Osmosis marketing. Osmosis marketing is the hot new term for word-of-mouth advertising. Minimum Viable Product (MVP). Gamification.

Entrepreneur 109

Entrepreneur Startup Web Equity 109

Tech Coast Venture Network

AUGUST 11, 2015

Chevron shows it cares about employees by providing health and fitness centers on site or through health-club memberships. Yet, Facebook has the same struggles as similar companies: a highly competitive industry leads to a sometimes stressful and competitive workplace. Chevron insists employees take regular breaks. Sujan Patel.

Examples 100

Examples Company Companies Google 100

Tech Coast Venture Network

AUGUST 11, 2015

Chevron shows it cares about employees by providing health and fitness centers on site or through health-club memberships. Yet, Facebook has the same struggles as similar companies: a highly competitive industry leads to a sometimes stressful and competitive workplace. Chevron insists employees take regular breaks. Sujan Patel.

Examples 100

Examples Company Companies Google 100

socalTECH

JANUARY 2, 2014

It took a while to do market research, but we ended up starting an app for law. As part of that, we started asking professors for recommendations on who we could talk to, and we found out they only knew one person, or told us to check out a magazine, or Google this and that. You''re opening up your life to someone, and doing it online.

Help 240

Help Startup CTO Hire Pricing 240

Tech Zulu Event

DECEMBER 21, 2011

We dive into the very beginnings of IconFinder, where Martin’s personal need led him to start the site, to how he was able to fit working on IconFinder into his school projects and all the way to where the site is now and where they are heading. What do you have planned for the site in the future?

Design 65

Design Web Design Google Develop 65

Startup Professionals Musings

APRIL 15, 2010

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization).

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Berkonomics

AUGUST 18, 2011

But I have been on the other side of the early adopter development process several times in the past, and can attest that it is great fun, but rarely profitable to be the first with any new product that requires simultaneously evangelizing or teaching the masses within the industry and marketing the new product offering.

Artificial Inteligence 214

Artificial Inteligence Pricing Design Product 214

socalTECH

DECEMBER 9, 2008

The online advertising world is full of ad networks, so we had Adam Wicks Walker, Chief Strategy Officer at Hydra, tell us where they fit into the market. We put a code into th epages on a site, which allows us to measure the results, and we build a database to track it real time, and connect the two. It's all over the map.

Advertising 100

Advertising Beverly Hills Networking Customer 100

socalTECH

DECEMBER 9, 2008

The online advertising world is full of ad networks, so we had Adam Wicks Walker, Chief Strategy Officer at Hydra, tell us where they fit into the market. We put a code into th epages on a site, which allows us to measure the results, and we build a database to track it real time, and connect the two. It's all over the map.

Advertising 100

Advertising Beverly Hills Networking Customer 100

Xconomy

DECEMBER 28, 2017

With the help of Visit Rapid City, Logar’s presentation convinced the ICPC Executive Committee to do a site visit. Our civic center actually had to upgrade their broadband because we needed a really good Wi-Fi with the competition being done on computers. “And even at that, it was just to get on the agenda to make a presentation.”.

Coach 75

Coach Technical Review Carson Networking 75

Tech Zulu Event

MARCH 21, 2014

Zeroblock , the highly successful mobile and web app was recently acquired by the world’s most popular Bitcoin site and online wallet, Blockchain.info. Pinguino Kolb – Owner of Spelunk.in , an online crypto currency magazine. He then dove into a keynote Q&A with Dan Held , developer of recently acquired Zeroblock LLC.

Startup 104

Startup Venture Capital Draper Invest 104

Tech Zulu Event

NOVEMBER 5, 2015

Batch 15 is a group of scrappy start-ups that explores unusual markets, including postpartum care (Mahmee), underwater robots, airplane maintenance, and even crocheting. Fun Fact: Beeketing is named from Bi (beloved dog of Alice) and Marketing (our interest). Congrats to the Melissa Hanna and the rest of the Mahmee team! LawTrades.

Startup 40

Startup Training SaaS Walnut 40

Tech Zulu Event

AUGUST 13, 2010

Branding / Marketing / Publicity marketing, PR, publicity. . Why cater to a market that makes you eat ramen when you can slap on a suit and get budget for sushi? Bootstrapping enterprise, marketing, Sales. . Bootstrapping marketing, Start-up, Technology. . Post-Launch: Marketing Web Apps on a Budget.

Guide 69

Guide Startup Venture Capital Entrepreneur 69