socalTECH

JANUARY 14, 2009

Pasadena-based Perfect Market, the Idealab-backed startup which is looking to help publishers monetize their underutilized and archive content, said Wednesday that it has created a new advisory board. The firm is hoping its automated tools can help large, branded content publishers a way to drive traffic to their sites. READ MORE>>.

Search Engine Optimization 124

Search Engine Optimization Marketing Idealab Yahoo 124

socalTECH

FEBRUARY 19, 2009

Venice-based FlipGloss Media announced this morning that it has launched a web site targeted at the fashion, design, travel, and lifestyle photography markets. The new site--funded by Forbes Media--said it is looking to create a "new visual discovery experience" for consumers. READ MORE>>.

Marketing 100

Marketing Yahoo Venice Media 100

socalTECH

MARCH 3, 2011

Los Angeles-based CraveOnline , the male lifestyle content site owned by Evolve Media, said today that it has partnered with SEP, Inc, owner of boxing publication The Ring Magazine. Financial terms of the deal were not disclosed. Financial terms of the deal were not disclosed. READ MORE>>.

News 157

News Sites Content Media 157

Berkonomics

FEBRUARY 13, 2014

Since in most cases, there was no revenue in many of these companies, all trying to gain market share at any cost, we had to invent the metric to use. And the most logical one seemed to be “eyeballs” or number of unique users finding their way to the site or registering for the service. And the numbers were staggering.

Metrics 207

Metrics Sites Advertising Web 207

socalTECH

JUNE 2, 2011

Los Angeles-based Causecast , the cause marketing firm founded by Ryan Scott, said today that it has launched a new service which will help companies show how they are supporting charities and causes. Those individual profiles are being showcased in a directory on the Causecast site and will also be syndicated to others.

Causecast 182

Causecast Services Southern California Los Angeles 182

socalTECH

JUNE 24, 2011

United Online shifted Classmates into the nostalgic content market in February, as adoption of social networking sites like Facebook made the firm's prior business model irrelevant. Classmates' Memory Lane provides nostalgic magazines, school yearbook pictures, song samples, and more. READ MORE>>.

Woodland Hills 145

Woodland Hills Sample Social Network Competition 145

Startup Professionals Musings

FEBRUARY 26, 2023

In fact, subscription pricing has been around for a long time for magazines, cloud-based software, and gaming, but now I’m seeing it used for just about anything, including for more stylish clothes via Taelor Style , gourmet foods via TryTheWorld , and toys for your kids via KiwiCo. All-you-can-eat content model. Network model.

Startup 117

Startup Pricing Customer Custom 117

socalTECH

JUNE 10, 2010

Irvine-based Autobytel , which operates an online automotive site providing consumer leads to auto dealers, announced yesterday that it has named Jim Helberg as its new Executive Vice President, Product, Marketing, and Analytics. READ MORE>>.

Advertising 140

Advertising Los Angeles Sites Media 140

Tech Zulu Event

NOVEMBER 5, 2012

3D Robotics has raised over $5 million in round two funding to accelerate its growth and expansion into new markets says Chris Anderson 3DR CEO and former Editor in Chief of Wired Magazine, Entrepreneur and author. 3DR will soon open an office in the SF Bay Area dubbed 3DR North to do its sales/marketing and community development.

Marketing 71

Marketing Funding Software Engineering San Diego 71

socalTECH

MAY 5, 2010

Hollywood-based BUZZMEDIA , the parent company of Buzznet, Celebuzz, Stereogum, and a network of other sites, is in the midst of expansion, saying this week that it has hired on four new additions to the firm's advertising team. McDonagh joins from Prevention Magazine at Rodale, and has also worked at Yahoo!

Buzznet 145

Buzznet Sales Anthem Redpoint 145

Berkonomics

MAY 30, 2019

There are several ways to do this effectively, including the use of social networks to create buzz, seeding product acceptance through early adopters or celebrities, or by creating a small niche market that shows unusual acceptance and more. And that’s delivering power at the right moment to the right recipient.

Case Study 120

Case Study Study Customer Custom 120

socalTECH

NOVEMBER 7, 2011

As automotive web sites go, there are lots of review and information sites giving you information about new and used cars, magazines and information sites for auto enthusiasts, and discussion sites and groups for all kinds of cars. How long has the site been around, and when did it start? What is VroomGirls?

Truecar 204

Truecar Writing Edmunds Sites 204

Startup Professionals Musings

MAY 27, 2020

In fact, subscription pricing has been around for a long time for magazines, cloud-based software, and gaming, but now I’m seeing it used for just about anything, including for more stylish clothes via Mr.Conection , gourmet foods via TryTheWorld , and toys for your kids via KiwiCo. All-you-can-eat content model. Network model.

Startup 168

Startup Customer Custom Netflix 168

Berkonomics

JUNE 30, 2012

There are a number of ways to do this effectively, including the use of social networks to create buzz, seeding product acceptance through early adopters or celebrities, or by creating a small niche market that shows unusual acceptance and more. The only named solution will have been yours.

Case Study 212

Case Study Study Social Network Advertising 212

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. The target market was initially all of the sound work done in the media space. That is starting to show itself in the B2B space.

Startup 162

Startup Content Advertising Sites 162

socalTECH

SEPTEMBER 19, 2014

We have our product in the market, and launched our beta in January. magazine, for example. On average, we''re doubling the time on a site where our platform is embedded. tailored for each of their sites, and can be embedded in a variety of places. As you can probably imagine, we are talking to top tier VCs.

Google 233

Google Content Startup Venice 233

Startup Professionals Musings

SEPTEMBER 12, 2021

They cite sources like Profitable Venture Magazine, “ Why Business Plans are a Waste of Time ” and this Forbes article. Although the major crowd funding sites today, including Kickstarter and Indiegogo , don’t technically require a business plan, they do demand essentially the same information in a project format.

Technical Review 126

Technical Review Writing Entrepreneur Slides 126

socalTECH

APRIL 14, 2010

Our interview this morning is with Lolita Carrico, founder of Gloss Network for Women (www.mygloss.com), an online network of sites focused on women. Are sponsors interested in such highly targeted sites, rather than the broad reach? Do you find it's been more difficult to build up traffic for a more targeted site, or easier?

Networking 230

Networking Social Media Startup Search Engine Optimization 230

socalTECH

JUNE 23, 2011

One trend in the Southern California high tech startup market has been an increasing number of startups--and executives--who have been looking to combine their interests in business with their enthusiasm for giving back through nonprofits and causes. That's on the cause marketing side of things. We're also taking this to publishers.

Causecast 222

Causecast Startup Content Education 222

Startup Professionals Musings

JUNE 5, 2012

We were both losing in the lucrative high-end market segment. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. As a result of our increased coverage and wider range of solutions, we both gained revenue and credibility, while reducing marketing and development.

Company 96

Company Companies Startup Examples 96

socalTECH

JUNE 5, 2012

Right now, we have this incredible power publishing tool, which allows girls to publish their own stylebooks and digital magazines. I started with a men's apparel brand doing marketing, creative, and branding, and worked on everything from production to design and manufacturing. Those were all the first wave of social shopping.

Startup 182

Startup Commerce Design Media 182

Both Sides of the Table

JANUARY 28, 2012

I have talked with people in the industry who tell me that mobile movie sites convert ticket sales much higher than desktop websites. BUT … I’ve talked to a number of eCommerce sites that also report much higher conversion rates than standard web. It’s the new magazine. They are limited in size.

Web 334

Web Mobile Startup Software Review 334

Both Sides of the Table

SEPTEMBER 13, 2009

Worth a read on how to maximize the traffic that comes to you site since much of it will be fleeting. We had scrambled to get a product to market, built our first website, rapidly hired a technology team, raised our seed round of capital ($1.5 Market, market, market. I’ll talk about all that in a future post.

Startup 310

Startup Venture Capital Press Journal 310

socalTECH

JUNE 8, 2011

In the rush toward the daily deals space, it seems like there is at least one, new, daily deals site created every day. It's an incredibly crowded industry, which not only includes giants like Groupon and LivingSocial, but countless smaller sites, newspapers, and others all looking for a piece of the action. What is Deal Current?

Platform 263

Platform Training Software Review Advertising 263

socalTECH

MAY 7, 2010

For people who haven't visited SciVee, what's the site about? Marc Friedmann: SciVee serves the STM - Science, Technical, Medical - market. It's largely a publishing market, and has been around for hundreds of years. We provide rich media to the STM market. Can you describe how that works?

Journal 124

Journal Technical Review UCSD Web 124

socalTECH

JULY 6, 2009

We recently caught up with CEO Jonno Wells to talk about the firm and its expanding network of web sites. First off, tell us about your network of sites? Our products are also syndicated into newspapers and web sites around the country. You also bought a surfing magazine at one point, didn't you?

Web 140

Web Content Mobile Sites 140

Startup Professionals Musings

MAY 4, 2011

We were both losing in the lucrative high-end market segment. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. As a result of our increased coverage and wider range of solutions, we both gained revenue and credibility, while reducing marketing and development.

Startup 90

Startup Examples Customer Custom 90

Startup Professionals Musings

JUNE 6, 2021

Online dating sites usually fail because online dating usually fails. Even the main industry rag, Online Dating Magazine , admits that the success rate is a mere one percent, compared to an estimated fifty percent for startups in general. But make no mistake about it, this is a tough and oversaturated market to enter at this stage.

Sites 134

Sites Social Network Competition Networking 134

Tech Zulu Event

OCTOBER 31, 2011

Peter Shankman – PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Jim Farley is Ford Motor Company’s group vice president, global marketing, sales and service. Make sure to tune in for all the live action.

Los Angeles 75

Los Angeles Angel Social Media Media 75

Eric Greenspan

MAY 25, 2010

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. For one, we built a following by using Facebook and Twitter and other social networking sites. We post podcasts immediately on the blog, websites and iTunes.

Social Media 220

Social Media Media Blogging Social Network 220

Startup Professionals Musings

JANUARY 12, 2013

Sites like KickStarter have for years offered rewards and pre-sales for crowd investments, but real equity won’t be legalized until sometime this year for people other than accredited investors. Osmosis marketing. Osmosis marketing is the hot new term for word-of-mouth advertising. Minimum Viable Product (MVP). Gamification.

Entrepreneur 109

Entrepreneur Startup Web Equity 109

Startup Professionals Musings

MARCH 2, 2015

Subscription pricing has been around for a long time for magazines, cloud-based software, and gaming, but now I’m seeing it used for just about anything, including for more stylish clothes via Mr.Conection , gourmet foods via TryTheWorld , and toys for your kids via SparkBoxToys. All-you-can-eat content model. Network model.

Startup 106

Startup Customer Custom Netflix 106

socalTECH

OCTOBER 30, 2008

By offering that software for free, we've attracted over 10,000 writers to our site. What we've done, is we attract those writers to our site, and have a revenue model based on the content. That target market is huge, and includes sites like YouTube, you also have Revision3, and other sites doing short videos.

Content 138

Content Writing Software Review Hollywood 138

Tech Zulu Event

OCTOBER 11, 2013

I have run newspapers, magazines, and websites and I have written for them all. We expect to be a huge growth market. If you were writing something for Rolling Stone and it happens to appear in the magazine first, but you are also going to appear online. The magazine is a bit of prestige. That is heartbreaking.

Journal 90

Journal Startup Writing Media 90

Tech Zulu Event

JULY 16, 2013

Marketing: SteelHouse. An ad:tech Innovation Award-winning company, SteelHouse is the technology industry’s real-time marketing solution for online retailers. Their Behavioral Marketing Platform even broke new ground at ad:tech 2011 winning an innovation award. Fun Fact: Technology is in their DNA. Incubator: Amplify LA.

Startup 111

Startup Snapchat Venice Social Media 111

socalTECH

JANUARY 2, 2014

It took a while to do market research, but we ended up starting an app for law. As part of that, we started asking professors for recommendations on who we could talk to, and we found out they only knew one person, or told us to check out a magazine, or Google this and that. You''re opening up your life to someone, and doing it online.

Help 240

Help Startup CTO Hire Pricing 240

Tech Zulu Event

OCTOBER 31, 2011

Peter Shankman – PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Jim Farley is Ford Motor Company’s group vice president, global marketing, sales and service. Make sure to tune in for all the live action.

Los Angeles 49

Los Angeles Angel Social Media Media 49