socalTECH

JUNE 24, 2011

alleging "false designation of origin and unfair competition" over the phrase "Memory Lane". United Online shifted Classmates into the nostalgic content market in February, as adoption of social networking sites like Facebook made the firm's prior business model irrelevant. The suit was filed by Memory Lane Inc., READ MORE>>.

Woodland Hills 145

Woodland Hills Sample Social Network Competition 145

Both Sides of the Table

FEBRUARY 6, 2016

At the Upfront Summit this past week there was an electric interview of Fred Wilson led by well-researched and artful Dan Primack of Fortune Magazine that ended up making news. Of course you should read the book so I don’t bastardize his arguments but two (of the six) guiding principles come down to competition and science.

Competition 150

Competition Venture Capital Invest Organization 150

Both Sides of the Table

DECEMBER 15, 2012

It is stunning to think about the blind spots that market leaders can develop. For years Palm had such a significant lead in the PDA market it seemed inconceivable that they would be replaced. I remember when I first saw one advertised in a magazine when I was on a flight from England to the US. – I have one of these, too.

Email 386

Email Startup Marketing Competition 386

Tech Coast Venture Network

AUGUST 11, 2015

Public relations sets you apart from the competition. Coverage in important publications or on TV can ensure your organization stands out from the competition as a clear market leader. An ongoing stream of well-placed articles keeps your organization top-of-mind with key decision-makers.

Organization 100

Organization Social Media Competition News 100

Tech Coast Venture Network

AUGUST 11, 2015

Public relations sets you apart from the competition. Coverage in important publications or on TV can ensure your organization stands out from the competition as a clear market leader. An ongoing stream of well-placed articles keeps your organization top-of-mind with key decision-makers.

Organization 100

Organization Social Media Competition News 100

Berkonomics

FEBRUARY 13, 2014

Since in most cases, there was no revenue in many of these companies, all trying to gain market share at any cost, we had to invent the metric to use. Revenue models became more important a measure than traffic, although market share was and still is an over-weighted part of the value of any Internet-based entity.

Metrics 207

Metrics Sites Advertising Web 207

Startup Professionals Musings

JANUARY 27, 2019

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. For example, if you mention an article you read in XYZ magazine, make sure to include a hyperlink to the article. An informal writing style is generally recommended. Add outgoing links.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

Startup Professionals Musings

JUNE 5, 2012

We were both losing in the lucrative high-end market segment. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. As a result of our increased coverage and wider range of solutions, we both gained revenue and credibility, while reducing marketing and development.

Company 96

Company Companies Startup Examples 96

Berkonomics

AUGUST 27, 2015

He has written numerous books and articles for entrepreneurs and investors, and was the publisher and editor-in-chief of Venture Magazine. In the case of technology and Internet-related companies, competitive advantage will have only a relatively short lifespan and that therefore the window of opportunity is not infinite.

Entrepreneur 120

Entrepreneur Equity Competition Pricing 120

Startup Professionals Musings

FEBRUARY 8, 2015

magazine , acquiring a new customer costs about five to nine times more than it does to sell to an existing one, and on average, current customers spend 67 percent more than new ones. Marketing-driven customer acquisition. Traditional marketing efforts (advertising and promotions) are still important. According to Inc.

Customer 100

Customer Custom Satisfaction Social Media 100

Startup Professionals Musings

MAY 26, 2011

Even the main industry rag, Online Dating Magazine , admits that the success rate is a mere one percent, compared to an estimated fifty percent for startups in general. But make no mistake about it, this is a tough and oversaturated market to enter at this stage. No longer a growth market. The trend is to more niche markets.

Sites 91

Sites Social Network Competition Patents 91

Startup Professionals Musings

MAY 4, 2011

We were both losing in the lucrative high-end market segment. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. As a result of our increased coverage and wider range of solutions, we both gained revenue and credibility, while reducing marketing and development.

Startup 90

Startup Examples Customer Custom 90

InfoChachkie

MARCH 21, 2019

She used her meager savings to purchase a sewing machine and began creating dresses from magazine photos, which she sold for $25 each. Ida was well positioned to expand her market from upscale clients purchasing custom dresses to mass market consumers. As such, it had no impact on the fashion market. Celebrity Sells.

Entrepreneur 100

Entrepreneur Design Customer Custom 100

Both Sides of the Table

FEBRUARY 28, 2018

As a product or service you can often trade short exclusivity periods for the retailer’s willingness to spend marketing dollars promoting your product or give you better merchandising in the physical or virtual store. It is on this last point where Amazon is best positioned to dominate markets. So Why Does This Matter?

Product 296

Product Course Customer Custom 296

Startup Professionals Musings

MARCH 2, 2013

Even the main industry rag, Online Dating Magazine , admits that the success rate is a mere one percent, compared to an estimated fifty percent for startups in general. But make no mistake about it, this is a tough and oversaturated market to enter at this stage. The trend is to more mobile and niche markets.

Sites 86

Sites Social Network Networking Patents 86

InfoChachkie

OCTOBER 20, 2014

In addition, Entrepreneur Magazine recently included UCSB in its Top 50 Schools For VC Backed Entrepreneurs at number 37. This allowed the curriculum to efficiently find its product / market fit. Apeel Sciences - Founded in 2012, after winning $10,000 at UCSB’s New Venture Competition, the company closed $1.25M in funding during 2013.

Santa Barbara 258

Santa Barbara Technical Review Startup Venture Capital 258

Both Sides of the Table

OCTOBER 26, 2014

It’s why in this article I advise that people “market today not futures” because you don’t want your playbook in the hands of the competition. The other thing that tech execs often want to do is to delegate the PR to their marketing person. I see too many people who do that.

Press 319

Press Startup Writing Training 319

Startup Professionals Musings

OCTOBER 11, 2013

magazine , acquiring a new customer costs about five to nine times more than it does to sell to an existing one, and on average, current customers spend 67% more than new ones. Marketing-driven customer acquisition. Traditional marketing efforts (advertising and promotions) are still important. According to Inc. Get busy.

Customer 97

Customer Custom Satisfaction Social Media 97

Startup Professionals Musings

JANUARY 29, 2017

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. For example, if you mention an article you read in XYZ magazine, make sure to include a hyperlink to the article. An informal writing style is generally recommended. Add outgoing links.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Startup Professionals Musings

NOVEMBER 12, 2012

This statement is a huge red flag to investors, who will take it to mean that there is no market for your offering, or you haven’t bothered to look. Do your homework ahead of time on all potential competitors you can find on the Internet, from industry magazines, advisors, and team members. Always present a balanced and honest picture.

Startup 100

Startup Competition Patents Training 100

Tech Zulu Event

SEPTEMBER 27, 2013

At the same time, it’s a smart manufacturing decision, as American-made quality usually stands head and shoulders above outsourced competition. Moto-X by Motorola: Motorola has been a mainstay in the mobile device market since the days of early flip phones. into yogurt, soft serve, and milk shakes.

Technology 104

Technology Google Mobile Outsource Development 104

Startup Professionals Musings

SEPTEMBER 2, 2011

This statement is a huge red flag to investors, who will take it to mean that there is no market for your offering, or you haven’t bothered to look. Do your homework ahead of time on all potential competitors you can find on the Internet, from industry magazines, advisors, and team members. Always present a balanced and honest picture.

Startup 102

Startup Competition Patents Training 102

Startup Professionals Musings

MAY 10, 2013

In that context, I came across an old study of 27 startups featured in Inc’s annual “Anatomies of a Start-up,” done for “The Journal of Business Venturing,” and published by George Gendron in Inc Magazine. Choose a large market in a growth industry. The points all still ring true today.

Startup 102

Startup Study Journal Sample 102

Startup Professionals Musings

SEPTEMBER 5, 2013

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. For example, if you mention an article you read in XYZ magazine, make sure to include a hyperlink to the article. An informal writing style is generally recommended. Add outgoing links.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Startup Professionals Musings

JANUARY 12, 2013

For startup new product development, this is a strategy used for fast and quantitative market testing of a product or product feature, popularized first by Eric Ries for web applications. Osmosis marketing. Osmosis marketing is the hot new term for word-of-mouth advertising. Minimum Viable Product (MVP). Social mobile web.

Entrepreneur 109

Entrepreneur Startup Web Equity 109

Startup Professionals Musings

AUGUST 10, 2012

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. For example, if you mention an article you read in XYZ magazine, make sure to include a hyperlink to the article. An informal writing style is generally recommended. Add outgoing links.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Jason Nazar

JULY 1, 2016

There’s Not Enough Focus on the Product – New companies are obsessive about product-market fit, because it’s their lifeblood. Strategic conversations become dominated by budget forecasting, brand consistency, & market positioning. Entrepreneurs blindly forge ahead, often not knowing enough about the competition.

Entrepreneur 55

Entrepreneur Company Companies Outsource Development 55

socalTECH

APRIL 14, 2010

I was working with sponsors and partners, and finding that they were interested in identifying smaller markets where they could hone in on an audience, versus buying ads on something like iVillage with millions of eyeballs. Is this competitive with Modern Mom? Lolita Carrico: I don't think it's competitive.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

APRIL 16, 2012

In that context, I recently came across an old study of 27 startups featured in Inc’s annual “Anatomies of a Start-up,” done for “The Journal of Business Venturing,” and published by George Gendron in Inc Magazine. Choose a large market in a growth industry. After that, it’s all about learning and execution.

Startup 99

Startup Study Journal Sample 99

Both Sides of the Table

JANUARY 23, 2011

PR isn’t something that can be delegated – The other thing that tech execs often want to do is to delegate the PR to their marketing person. Whether we like to admit it or not, PR drives behavior with customers, investors, employees and competition. It’s the best marketing ROI in my opinion.

Startup 349

Startup Writing Press Blogging 349

Startup Professionals Musings

AUGUST 9, 2010

This statement is a huge red flag to investors, who will take it too mean than there is no market for your offering, or you haven’t bothered to look. Do your homework ahead of time on all potential competitors you can find on the Internet, from industry magazines, advisors, and team members. Watch the timeframes implied in comparisons.

Startup 89

Startup Competition Patents Entrepreneur 89

Tech Coast Venture Network

AUGUST 11, 2015

While Google still gets stellar reviews for pay, perks and advancement, there are also some employees who note growing pains that you’d expect from such a huge company, including the stress associated with a competitive environment. Entrepreneur and Marketer, VP of Marketing at When I Work – Click here for original article.

Examples 100

Examples Company Companies Google 100

Tech Coast Venture Network

AUGUST 11, 2015

While Google still gets stellar reviews for pay, perks and advancement, there are also some employees who note growing pains that you’d expect from such a huge company, including the stress associated with a competitive environment. Entrepreneur and Marketer, VP of Marketing at When I Work – Click here for original article.

Examples 100

Examples Company Companies Google 100

Both Sides of the Table

JANUARY 28, 2012

It’s the new magazine. I would love to see FourSquare double down on web development and market it harder to its user base. Use that as a source of competition. Using the fashion-sharing example, imagine turning your shared fashion photos into beautiful magazine-like collages that can be scrolled through, Pinterest style.

Web 334

Web Mobile Startup Software Review 334

InfoChachkie

JULY 21, 2011

We see two markets. And we hired folks who had previous leadership positions and proof points of being competitive. 2) Congratulations on Entrepreneur magazine recently naming BetterWorks a “ Brilliant Company.” However, our early employees loved the fact that we allowed them to bring their dogs to work.

Summary 246

Summary Tips Sales Entrepreneur 246

Startup Professionals Musings

APRIL 27, 2011

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. For example, if you mention an article you read in XYZ magazine, make sure to include a hyperlink to the article. An informal writing style is generally recommended. Add outgoing links.

Blogging 91

Blogging Search Engine Optimization Services Writing 91

Tech Zulu Event

FEBRUARY 18, 2013

Photos that are prime real estate and have never been monetized before, until one very ambitious Silicon Beach startup, GumGum , recognized the opportunity and created the first and largest in-image advertising platform, and an entirely new market. Though competitors have sprung up, Tanz welcomes the competition to help define the market.

Advertising 98

Advertising Santa Monica Startup Content 98