Competition Magazine Marketing Writing 
Berkonomics
NOVEMBER 9, 2017
How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. This is easy.
Both Sides of the Table
DECEMBER 11, 2022
How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened?
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Both Sides of the Table
OCTOBER 26, 2014
It’s why in this article I advise that people “market today not futures” because you don’t want your playbook in the hands of the competition. The other thing that tech execs often want to do is to delegate the PR to their marketing person. In a startup this is a mistake.
Both Sides of the Table
DECEMBER 15, 2012
It is stunning to think about the blind spots that market leaders can develop. For years Palm had such a significant lead in the PDA market it seemed inconceivable that they would be replaced. I remember when I first saw one advertised in a magazine when I was on a flight from England to the US. – I have one of these, too.
Both Sides of the Table
JANUARY 23, 2011
PR isn’t something that can be delegated – The other thing that tech execs often want to do is to delegate the PR to their marketing person. Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent.
Both Sides of the Table
JANUARY 28, 2012
I’ve wanted to write a blog post called “Mobile Second” for a long time to make this point more forcefully. Try writing long reviews of a restaurant. It’s the new magazine. I would love to see FourSquare double down on web development and market it harder to its user base. They do both well.
InfoChachkie
JULY 21, 2011
We see two markets. And we hired folks who had previous leadership positions and proof points of being competitive. 2) Congratulations on Entrepreneur magazine recently naming BetterWorks a “ Brilliant Company.” What must a startup do to motivate you to write them a check? We save you a ton of time.
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