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Niche marketing works. Here’s how.

Berkonomics

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. This is easy.

Marketing 266
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Praying to the God of Valuation

Both Sides of the Table

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. It’s just a market. What happened?

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How to Out Amazon, Amazon

Both Sides of the Table

When a product is truly unique and demanded a retailer willingly promotes and sells it en masse in part because it does get margin on the good but also because it brings customers in the door who spend on other products. Ariel understood her customer?—?the So Why Does This Matter? the modern buyer of home products?—?better

Product 296
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Why PR?

Tech Coast Venture Network

Public relations sets you apart from the competition. Coverage in important publications or on TV can ensure your organization stands out from the competition as a clear market leader. Once potential customers see you as an established authority in your field, they will begin to seek your industry expertise.

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Why PR?

Tech Coast Venture Network

Public relations sets you apart from the competition. Coverage in important publications or on TV can ensure your organization stands out from the competition as a clear market leader. Once potential customers see you as an established authority in your field, they will begin to seek your industry expertise.

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This Immigrant Entrepreneur Launched Her Billion Dollar Empire, Despite Speaking No English

InfoChachkie

She used her meager savings to purchase a sewing machine and began creating dresses from magazine photos, which she sold for $25 each. Opportunity knocked when one of her customers was spotted at a high-end boutique, wearing one of Ida’s outfits. The store’s owner, Enid Bissett, asked the customer where she had purchased the dress.

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Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. We were both losing in the lucrative high-end market segment. Cost sharing and economies of scale.

Company 96