InfoChachkie

DECEMBER 16, 2013

Tracy DiNunzio, Founder and CEO of Tradesy , recently shared her insights regarding the best approach for entrepreneurs to address competition. Tracy addressed the issue of competition head on, telling the largely student audience, "As I started to think about launching Tradesy, I looked around and there was a lot of competition but.

Competition 254

Competition SaaS Santa Barbara Entrepreneur 254

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Modernize the user website experience.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Social-media advertising.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

OCTOBER 9, 2020

That means starting your search through contract services sites, rather than conventional career hiring sites. This lets you evolve your strategy with the market. Optimize staffing overhead and flexibility in a fluid market. Today you need that budget for market fluxuations, pandemics, and product updates.

Competition 168

Competition Startup Demand Training 168

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. As times change, you may need new metrics, such as total experience, web site hits, and social media complaints.

Marketing 162

Marketing Social Media Metrics Customer 162

socalTECH

JANUARY 27, 2016

Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Malko was previously CMO of digital marketing agency 360i. She has also served at The Associated Press and Massive Incorporated. READ MORE>>.

Marketing 100

Marketing Press Advertising Sites 100

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 107

Marketing Invest SEM Startup 107

Tech Zulu Event

OCTOBER 6, 2016

As the Internet continues to become populated with e-commerce sites, it’s becoming more and more difficult to generate web traffic, leads, and ultimate the sales for your website. Thankfully, we’ve compiled detailed guide in order to help you generate more awareness for your website in the global market. Work On Your SEO.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

Berkonomics

NOVEMBER 19, 2020

Since in most cases, there was no revenue in many of these companies, all trying to gain market share at any cost, we had to invent the metric to use. And the most logical one seemed to be “eyeballs” or number of unique monthly users finding their way to the site or registering for the service. Remembering the insanity before 2000.

Metrics 296

Metrics Sites Advertising Web 296

Tech Zulu Event

APRIL 30, 2014

In order to support all of these teams, there are several on-campus startup competitions every year, from the Silicon Beach USC competition to the New Venture Seed Competition, with prize funds to help build the companies. If the online solutions that exist in the markets today were adequate, that number would be near zero.”

Competition 104

Competition Startup USC Southern California 104

Berkonomics

FEBRUARY 11, 2016

Classic marketing teaches us that this is the best way to define our audience, and to make appropriate pitches that will elicit favorable response from the target audience. She visits your site for information but does not buy and doesn’t leave an email address for information. Still true, but with a big twist.

Marketing 120

Marketing IP Email Class 120

socalTECH

SEPTEMBER 26, 2014

Online job and career sites still seem to be in another decade, when it comes to both design--and user friendliness. Can a startup gain a foothold in the competitive market by designing the right UX and user experience to make a job and career site for everyone? Los Angeles-based Workpop (www.workpop.com) thinks so.

Design 174

Design Sites Cornerstone OnDemand Startup 174

InfoChachkie

DECEMBER 10, 2012

The lessons learned by Divshot confirm that obtaining, and more importantly maintaining, visibility on the front page of a major social news site results from the congruence of three factors: audience, timing and engagement. If we hadn’t done well on Hacker News we would have needed to have some serious product/market fit discussions.".

News 198

News Sites Startup RSS 198

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. This is the brainchild of eBay, and specifically eBay''s Classifieds group, which runs classified sites around the world. com), which offers up local, peer-to-peer sales.

San Diego 100

San Diego Mobile Marketing Sites 100

TechCrunch LA

AUGUST 19, 2019

Mullenax told me he became interested in this market after working as a finance and operations analyst at Bonobos, where he “fell in love with the [direct-to-consumer] model.” ” He argued that the market has room for more than just “one winner or two winners or five winners.” Paul Munford.

Startup 217

Startup Seed Funding Los Angeles Competition 217

socalTECH

FEBRUARY 25, 2019

Santa Monica-based Super League Gaming , which operates its own e-sports competition site and community, is headed for the public markets, hoping to raise as much as $31.36M for the company, according to a regulatory filing by the firm. Super League Gaming is led by President and CEO Ann Hand. READ MORE>>.

Santa Monica 113

Santa Monica .Net Competition Sales 113

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

JULY 13, 2022

In these days of global competition via multiple channels, you need continuous marketing to find more customers. I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. They won’t find you.

Technical Review 142

Technical Review Social Media Conference Customer 142

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

SEPTEMBER 16, 2023

Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology. Marty Zwilling

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

JANUARY 22, 2022

Customers pay for solutions, but there is no market for ideas. A related “red flag” in a business plan is a missing competitive analysis section, or a short paragraph that essentially says, “this product has no competition.” On the other end of the spectrum, Internet dating sites don’t seem to work.

Ideas 145

Ideas Startup Tips Competition 145

Startup Professionals Musings

JULY 13, 2012

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

MARCH 27, 2015

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president Ignite Social Media , of one of the best known social media marketing agencies. Marty Zwilling.

Social Media 101

Social Media Media Marketing Snapchat 101

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

Tech.Co

MAY 31, 2023

But while competition remains fierce, the advancement and accessibility of smart solutions are making it easy than ever for startups to find their feet. Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. From its 4.3-inch

Tool 128

Tool Startup Software Review Technical Review 128

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Social-media advertising.

Customer 60

Customer Custom Marketing Social Media 60

Startup Professionals Musings

NOVEMBER 28, 2020

Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology. Marty Zwilling.

Tips 161

Tips Startup Social Media News 161

socalTECH

FEBRUARY 16, 2010

For this morning's interview, we talked with Noah Auerhahn , President of San Diego-based Extrabux (www.extrabux.com), an online site focused on providing consumers with comparison shopping combined with discount offers. For people who haven't heard of ExtraBux, what is the site all about? Noah, thanks for the interview.

USC 207

USC CPC Sites Startup 207

Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president Ignite Social Media , of one of the best known social media marketing agencies. Marty Zwilling.

Social Media 100

Social Media Media Marketing Platform 100

Startup Professionals Musings

DECEMBER 30, 2020

Jeff Bezos readily admits that his first career in a Wall Street-based investment banking firm gave him some keen insights into business realities, before a fear of regret and a personal passion led him to create Amazon, now the largest ecommerce site in the world. Intellectual property is required for a competitive edge.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

Tech Zulu Event

OCTOBER 19, 2011

CapLinked , the online platform for private investment funded by members of the “ PayPal Mafia “—announced that it is launching a worldwide pitch competition for entrepreneurs to present their business ideas to a panel of all-star judges from Idealab, Rincon, Rapidfire, and Actarus.

Competition 70

Competition Idealab Slides Startup 70

Startup Professionals Musings

DECEMBER 23, 2015

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Modernize the user website experience.

Marketing 56

Marketing Startup Technical Review Innocal 56

Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth.

Marketing 90

Marketing Startup SEM Blogging 90

socalTECH

MAY 11, 2011

Torrance-based PC Mall , the IT solutions provider and retailer, said Tuesday that it has entered into the "Deal of the Day" market via its OnSale subsidiary. PC Mall said that Onsale is launching hyper-local offers, starting in the second quarter in a number of markets, and expanding throughout the country after that. READ MORE>>.

Torrance 170

Torrance Commerce Startup Sites 170

Tech Zulu Event

MARCH 1, 2012

Or do you toss your hat into the ring with an already existing concept, making a clone in hopes to snatch away market share? You have to know your markets, you need to make sure you have qualified people creating the product, and you need to find something that’s going to make you stand-out in comparison to all the other noise out there.

Marketing 97

Marketing Startup Software Review Competition 97

Startup Professionals Musings

OCTOBER 6, 2023

The Founder needs to remember that meetings up to this point have been primarily off-site, with staged demos, and managed personally by the CEO or a small team. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad.

Technical Review 118

Technical Review Startup Satisfaction Invest 118