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8 Ways To Stay Competitive In Today’s Technical World

Startup Professionals Musings

If your kids can use computers by age six, every entrepreneur ought to be able to stay current with the latest social media marketing and e-commerce technologies. Outsourcing to expert freelancers or business partners is often a better solution for startups than managing everyone into the inside team.

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Build Social Media Into the Customer Experience

Startup Professionals Musings

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

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How to Make a Real Social Media Customer Connection

Startup Professionals Musings

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

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7 Modern Day Business Strategies For Long-Term Growth

Startup Professionals Musings

In these days of global competition via multiple channels, you need continuous marketing to find more customers. I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. They won’t find you.

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7 Strategies To Prepare For The Next Customer Change

Startup Professionals Musings

Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply. They are not hesitant to engage the crowd through social media and sites like Yelp to drive you from the marketplace.

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6 Reasons That Managers Still Add Value In Business

Startup Professionals Musings

In this age of millennials and social media, individual workers are more driven by the greater good, work-life balance, and peer culture, than by organizational pressures. Outsourcing and working from home needs coordination. In the early days of outsourcing, I was led to believe that it would reduce the need for local managers.

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Maintain Your Startup Motivation While Working Harder

Startup Professionals Musings

Watch that patent provide a real barrier to competitive entry. Re-live that moment of inspiration that resulted in an innovative design and implementation for your product, and is now providing you with a sustainable competitive advantage. One approach, which is even more work, is to keep tasks in-house rather than outsourcing.

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