Remove Competition Remove Pricing Remove Sample
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Some Thoughts about Selling at Startups

Both Sides of the Table

Here is a sample of the reading list for the course that gives you a flavor for just how modern and practical this course is. My list of excuses includes: product, pricing, competition and lack of sales support. This includes presentations, ROI calculators, competitive analyses and so forth.

Startup 319
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This Week in VC with Farb Nivi, Founder of Grockit

Both Sides of the Table

Pricing engine helps publishers ascertain ad inventory pricing by analyzing ad transaction data from the market/exchanges. Data reports include following sample fields: real-time suggested price for specific unit of ad inventory, ad server data, order insertion data, behavioral targeting data, conversion data, etc.

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Interview with Michael Dubin, Dollar Shave Club

socalTECH

We somehow got on a conversation about shaving, and he mentioned the price of brand name razors. The opportunity is, if you could manufacture a really great blade at an affordable price, it would be perfect to get into the subscription space. If you look on our site, the Humble Twin is the first inventory we had.

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Entrepreneurs Need Focus on Their Business Model

Startup Professionals Musings

In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. Customer personnel seemed to like it, and it worked, so he was totally devastated when he couldn’t sell one for a “reasonable” price in the first two months of hard work. Use focus groups.

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Technical Product Elegance is Not a Business Model

Startup Professionals Musings

In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. Customer technical personnel loved it, and it worked, so he was totally devastated when he couldn’t sell one for a “reasonable” price in the first two months of hard work. Use focus groups.

Product 94
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Some Startups Forget to Validate a Business Model

Startup Professionals Musings

In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. Customer personnel seemed to like it, and it worked, so he was totally devastated when he couldn’t sell one for a “reasonable” price in the first two months of hard work. Use focus groups.

Startup 93
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Pull Investors to Your Business Plan With a Summary

Startup Professionals Musings

Take a look at my website for the Sample Executive Summary , which shows what can be done in one page (both sides). Your competitive advantage. Identify your sustainable competitive advantage, like unique benefits, cost savings, or industry ties. Don’t kill your credibility by saying you have no competition.

Summary 97