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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s

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6 Reasons Earned Social Engagement Surpasses Paid Ads

Startup Professionals Musings

04% full, you should start looking for a new container. They are going to Instagram, TikTok, WhatsApp, and Snapchat. TikTok is currently the fastest growing social network, while Instagram is close behind with a bigger share globally of new sign-ups. Time to start connecting them with each other. When the glass is only.04%

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Every Online User Platform Needs Revenue To Survive

Startup Professionals Musings

A question that I still hear debated often is whether a new online platform startup growth strategy should focus on user count or profits. Most startups and investors I know don’t have unlimited funds, so the first question they should ask and do ask today, is “When is your company going to be profitable (self-sustaining)?”

Platform 118
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Why Venture Capital is So Much More Compelling Now

Both Sides of the Table

I hope to publish that deck and a full write up in the next 10 days in partnership with Dan Primack at Fortune (if my write up doesn’t suck, I guess ;-)). Think DropBox, Airbnb, Pinterest, Maker Studios, SnapChat, Tinder). Startup Lessons' These are most notable in late-stage, D-round, investments.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. The start of marketing is figuring out a market need and a way to solve that need better than anybody else.

Marketing 379
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6 Ways The Business Social Media Players Are Changing

Startup Professionals Musings

04% full, you should start looking for a new container. They are going to Instagram, Tumblr, Pinterest, and Snapchat. Snapchat is currently the fastest growing social network, while Instagram is close behind with a bigger share globally of new sign-ups. Time to start connecting them with each other.

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Why Unicorns Are No Longer Enough. The Battle for Hendecorns

Both Sides of the Table

Then we launched our service in NYC and in just one year captured 2% of all new storage customers in our target demo in just one year with almost no marketing budget. We offered a service that has a net promoter score of 87 placing us higher than such great brands as USAA, Costco, Apple and Amazon. Startup Lessons'

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