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7 Modern Day Business Strategies For Long-Term Growth

Startup Professionals Musings

You may feel good when that first burst of customers arrives, but don’t assume that “ word of mouth ” and those early adopters will grow your business to match your dreams of success. In these days of global competition via multiple channels, you need continuous marketing to find more customers. They won’t find you.

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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. It influenced a generation of tech marketers. The book popularized the technology adoption lifecycle curve that originally came out of Iowa State University shown below.

Marketing 294
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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. Customers won’t buy what they can’t find or don’t understand. Customers need supporting approvals to fully benefit. Incent these early.

Product 141
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6 Guidelines For How And When To Use Non-Disclosures

Startup Professionals Musings

Professional investors and advisors, on the other hand, usually refuse to sign these agreements today due to the risk of litigation and administrative workload, and will walk away. The same is true for people who may approach you at networking events or industry conferences. How can you make this a win-win opportunity?

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Praying to the God of Valuation

Both Sides of the Table

I started my first company in 1999 and was admittedly swept up in all of this: Magazine covers, fancy conferences, artificial valuations and easy money. In those years I learned to properly build product, price products, sell products and serve customers. Between 2006–2008 I sold both companies that I had started and became a VC.

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Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

01% conversion rate again to the people who clicked over to the website from the YouTube video, that’s 185 new customers, 185 people who would have never thought to google search for a tampon service, who will now be signing up to spend the 15 bucks a month to get tampons delivered to their door. If we apply that.01% A great script.

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Beware of Ballers on a Budget

Both Sides of the Table

It got me thinking about the tech industry. I have written about this before in my post on Conference Hos. These are people at every conference. Work on budgets, submit RFPs, answer customers support calls, work the bug-tracking software, and trying to meet the next sprint release schedule. Ballers on a budget!