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7 Modern Day Business Strategies For Long-Term Growth

Startup Professionals Musings

You may feel good when that first burst of customers arrives, but don’t assume that “ word of mouth ” and those early adopters will grow your business to match your dreams of success. In these days of global competition via multiple channels, you need continuous marketing to find more customers. They won’t find you.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. Customers won’t buy what they can’t find or don’t understand. Customers need supporting approvals to fully benefit. Incent these early.

Product 141
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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. It influenced a generation of tech marketers. The book popularized the technology adoption lifecycle curve that originally came out of Iowa State University shown below.

Marketing 294
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6 Guidelines For How And When To Use Non-Disclosures

Startup Professionals Musings

Professional investors and advisors, on the other hand, usually refuse to sign these agreements today due to the risk of litigation and administrative workload, and will walk away. The same is true for people who may approach you at networking events or industry conferences. How can you make this a win-win opportunity?

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Non-Technical Entrepreneurs Need the Right Partner

Startup Professionals Musings

I often hear the qualms of business-smart but non-technical entrepreneurs, wondering if they really have a chance in this high-technology marketplace. I tell them that if their idea or solution is technology intensive, they clearly need technology strength on the team. Interview former employers, more than the candidate.

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6 Tips For When And How To Disclose Your Startup Idea

Startup Professionals Musings

Professional investors and advisors, on the other hand, usually refuse to sign these agreements today due to the risk of litigation and administrative workload, and will walk away. The same is true for people who may approach you at networking events or industry conferences. How can you make this a win-win opportunity?

Ideas 159
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Beware of Ballers on a Budget

Both Sides of the Table

It got me thinking about the tech industry. I have written about this before in my post on Conference Hos. These are people at every conference. Work on budgets, submit RFPs, answer customers support calls, work the bug-tracking software, and trying to meet the next sprint release schedule. Ballers on a budget!