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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). Advertising is all about getting the most results for the least cost.

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

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Interview With Mike Mothner, Wpromote On Growth, Acquisitions

socalTECH

Tell our readers who haven't heard of Wpromote, what your business is all about? Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types. If it's a digital channel, and there are customers to connect with, we are looking to help those companies grow.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

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Social Search – What Entrepreneur Needs To Know

InfoChachkie

The combination of Search and Social is redefining the way marketers are allocating their ad budgets. According to Jared Belsky, President, 360i , “We see Search and Social as a 24 hour real-time consumer focus group that helps us stay on top of what consumers care about for our brands.

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7 Strategies For Beating The Failure Odds Online

Startup Professionals Musings

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Content is king of the road. The site must have more and better content (information presented) than your competitor. The best content gets attention and keeps momentum growing. Do them all.

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This Week in Venture Capital – Episode 2

Both Sides of the Table

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. . I think everybody heard about this acquisition. We had a big discussion about DST and why these investments.