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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers.

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10 Ways To Become A Web Influencer In Today’s Market

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. You influence people in by providing new content with real value on your website at least every few days. A website or blog without appealing or entertaining content for your market segment is not enchanting.

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Solve, the startup creating an interactive “Law & Order” for social media, raises $20 million

TechCrunch LA

Mining that same well of a demand for whodunnits, a roughly one-year-old Los Angeles-based startup called Solve has raised $20 million in financing to update the genre for a new generation of media consumers. Solve began as a series developed within the mobile-focused entertainment studio, Vertical Networks.

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How Epoxy Is Helping Content Creators Make Their Video More Social

socalTECH

Are you a content creator for the web? It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience.

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More investors are betting on virtual influencers like Lil Miquela

TechCrunch LA

Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic and Toonstar are all developing virtual characters that will launch via social media channels like Snap and Instagram, or on their own platforms. version of this new breed of entertainer, the collective behind the account is far from the only one.

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Games & Esports Experience Acquisition Corp. Raises $175M In IPO

socalTECH

The company began trading on Thursday on the Nasdaq Global Market under the ticker symbol GEEXU.

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TeamDom Raises $1M For Influencer Marketing

socalTECH

Los Angeles-based TeamDom , a new startup started by 19-year old social media star Jake Paul, disclosed today that it has raised $1M in a funding round. The round was led by Danhua Capital, and also included Eward Lando, Gary Vaynerchuk, Abe Burns, and Adam Zeplain. million followers. READ MORE>>.