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Magic Ruby Takes On The Second Screen

socalTECH

Burbank-based Magic Ruby , a new service aimed at the social television segment, said today that it has launched to help provide revenue for advertisers, content creators, distributors, and app developers. The service said it is a business unit of Second Screen Solutions, and is backed by Technicolor.

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HitFix Heads To The Big Screen With Theater News Deal

socalTECH

movie theaters, said they are in a strategic relationship to bring entertainment news to theater screens. The content will appear on NCM''s FirstLook pre-show program, those 30-second, short films show ahead of a movie in theaters. ncmmedia film hollywood theater publishing content news entertainment hitfix' READ MORE>>.

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RealD Adds 1,000 Screens At AMC Entertainment

socalTECH

Los Angeles-based 3D movie projection technology provider RealD has inked an agreement to expand the number of 3D screens at AMC Entertainment by a thousand screens, the firms said Thursday. Financial impact of the additional screens was not announced by the companies. READ MORE>>.

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Solving for Banner Blindness. Solve Media.

Both Sides of the Table

But as we’ve all gotten used to the standard “banner&# across the top of our screens or the “sky scraper&# along the right-hand side we’ve trained ourselves not to look there any longer. So the debate in the print media world is whether or not to insert a paywall between users and content. I know, I know.

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Netflix employees stage a trans solidarity walkout, pose list of demands

TechCrunch LA

We respect the decision of any employee who chooses to walk out, and recognize we have much more work to do both within Netflix and in our content,” a Netflix spokesperson said in a statement provided to TechCrunch. . “We value our trans colleagues and allies, and understand the deep hurt that’s been caused. brb walking out.

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Enabling the 5th Screen

SoCal Tech Calendar

Wednesday, March 10, 2010 -- Enabling the 5th Screen: Ecosystems, Networks, and Commerce Spring 2010 Executive Roundtable. This spring, youll hear from experts in all of these areas about factors that affect our evolving ecosystem, Beyond the 5th Screen. USC Marshall Institute for Communications Technology Management.

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Outcast In Content Deals with CBS, CNET, HGTV

socalTECH

Santa Monica-based Outcast , an operator of at-the-pump digital displays, said this morning that it has inked new content partnerships with CBS, CNET, and HGTV. Financial details of the content relationships were not disclosed. Outcast runs a network of digital displays at gas stations, which feature both content and advertising.

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