Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. 40,000) to join me on Facebook.

Social Media 214

Social Media Customer Custom Media 214

Startup Professionals Musings

SEPTEMBER 25, 2020

The world keeps changing, and visible business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did. Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose.

Customer 133

Customer Custom Satisfaction Examples 133

Berkonomics

SEPTEMBER 28, 2023

First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and salespeople rely upon when attempting to create buzz and make a mass market for a new product. These first customers are critical. What if my resources are limited?

Resource 156

Resource Customer Custom Product 156

Startup Professionals Musings

JANUARY 11, 2020

They forget that adapting their company and themselves as their customers evolve is the key to long-term survival. Think of Blockbuster and Toys ‘R’ Us , both of whom missed customer changes and the move to online. Of course, it’s smart not to stray too far from your core competency for credibility and risk reduction.

Customer 143

Customer Custom Examples IBM 143

Berkonomics

MARCH 21, 2024

We were quite confident that our services would yield great, measurable results. The work continued for about eight weeks between the two of us as we visited the 27 locations and worked with employees in departments across all disciplines within each location and at central offices that performed services for all locations.

Sample 156

Sample Report Course Conference 156

Startup Professionals Musings

OCTOBER 17, 2020

Maybe we haven’t seen the results yet, but there are thousands of startup opportunities to offer new alternatives and services, to replace those destroyed by the crisis. Of course, there are caveats to every opportunity. Some kind of natural or man-made disaster. That’s the great thing about being an entrepreneur.

Customer 167

Customer Custom Startup Outsource Development 167

Startup Professionals Musings

NOVEMBER 3, 2019

The pivot can be as simple as changing the pricing model, or as complex as moving from a product business to a services business. In all cases, it’s more effective and less painful to do it as a planned process, rather than a crash course in survival. Reinvent the vision for change. Team, market, and cultural maintenance.

Course 85

Course IBM IBM Social Media 85

socalTECH

DECEMBER 2, 2013

Santa Monica-based eHarmony.com is expanding its personal matchmaking service, eH+ , the company announced Monday, after a month long beta test of a new combination of eHarmony''s online, dating service and personal advice and matchmaking services from actual matchmakers.

eHarmony 150

eHarmony Services Santa Monica Hollywood 150

Startup Professionals Musings

DECEMBER 15, 2017

Have you ever noticed that some of your business owner friends get all the bad customers, and yours all seem fairly reasonable? I’m always amazed that, in my role as a business advisor, bad customers somehow seem to gang up on certain businesses. Unwilling or too cheap to spend for good service. Or is it the other way around?

Customer 89

Customer Custom Demand Pricing 89

Startup Professionals Musings

JULY 19, 2014

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s recent book, “ The New Experts: Win Today''s Newly Empowered Customers.” Great startups manage to continually improve the relationship through outstanding follow-on support and service.

Customer 98

Customer Custom Entrepreneur Startup 98

Both Sides of the Table

OCTOBER 10, 2011

Netflix as a service has always prided itself on movie recommendations that are tailored specifically to you plus user ratings on the quality of films. Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films.

Netflix 287

Netflix Customer Custom Pricing 287

Berkonomics

OCTOBER 27, 2022

Of course, this comment made me think of the many times I had been guilty of this more than occasional heads-down office work over the years of management and assume that most of you who have supervised others have fallen into the same trap. Had I been guilty? Shout it out! . That’s much better than “How’re you doing today?”

Resource 156

Resource Customer Custom Coach 156

Startup Professionals Musings

AUGUST 30, 2015

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” Great startups manage to continually improve the relationship through outstanding follow-on support and service.

Customer 101

Customer Custom Startup Course 101

Berkonomics

MARCH 24, 2010

First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product. Make your customer a partner in the process.

Customer 149

Customer Custom Resource Sales 149

Berkonomics

JUNE 11, 2015

It’s good advice; the theory being that entrepreneurs can discover the flaws in their business models sooner, make course corrections and move in a more favorable direction. In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. And I would learn customer service.

Customer 120

Customer Custom Writing Southern California 120

Startup Professionals Musings

FEBRUARY 12, 2018

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” Great startups manage to continually improve the relationship through outstanding follow-on support and service.

Customer 52

Customer Custom Startup Course 52

TechCrunch LA

APRIL 29, 2020

In total, Google now offers its customers the option to host their applications in 23 regions globally; with the opening of this new region, it now has seven U.S. Like all of Google’s new regions, Las Vegas will offer three availability zones and access to most of Google Cloud’s services. .; The Dalles, Ore.

Google 155

Google CIO Outsource Development Demand 155

Startup Professionals Musings

JANUARY 31, 2018

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. Of course, working on perception can backfire if the differentiation reality isn’t there.

Customer 63

Customer Custom Examples Product 63

Startup Professionals Musings

SEPTEMBER 19, 2022

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. Of course, working on perception can backfire if the differentiation reality isn’t there.

Competition 123

Competition Customer Custom Examples 123

Both Sides of the Table

SEPTEMBER 10, 2021

We have global opportunities from these trends but of course also big challenges. Of course we can’t. There are of course many Seed VCs who take board seats, don’t over-commit to too many deals and try to help with “company building” activities to help at a company’s vulnerable foundations. Hot, Flat & Crowded.”

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Berkonomics

FEBRUARY 18, 2021

Marketing is a science devised to help drive customers to your door. These are still the driving focus behind most marketing courses, and deserve to be so. C=Customers, and more customers. Marketing should provide a pool of ready to listen customers, no matter what the price or complexity of the product.

Marketing 156

Marketing Demand Class Pricing 156

Startup Professionals Musings

SEPTEMBER 4, 2021

Investors, on the other hand, typically don’t even look very hard at the product or service, but prefer to evaluate first the entrepreneur, and secondly the business plan. A deep product or service has a robust set of features. A complete solution provides a great experience that includes service, support, and a string of enhancements.

Ideas 155

Ideas Startup Summary Examples 155

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

APRIL 14, 2023

Of course, they may be out of money as well, but that is often more of an “excuse” than a reason. You probably realize that the leading edge is very near the bleeding edge, where only early adopter customers dare to tread. On the other hand, if you wait for competitors to get there first, you may be left in the dust with no customers.

Startup 135

Startup Entrepreneur Statistics Course 135

Berkonomics

NOVEMBER 24, 2022

So, when do we know which course to take? Well, even though that acquisition is still playing itself out on the field of battle, it appears quite clear that the new parent has directed its new subsidiary to abandon the lower end of the market and focus upon the larger sales, corporate customers, and major brands. Refuse to engage?

Resource 156

Resource Competition Examples Customer 156

Startup Professionals Musings

JANUARY 13, 2014

Of course, one sale isn’t really enough, so you need to get the first customer to recommend you to a second, and make sure the rate of sales ramps up quickly enough to keep the business alive and growing. Customers don’t buy the impossible dream. A product, without customer support, is not ready for sale. Marty Zwilling.

Sales 99

Sales Customer Custom Entrepreneur 99

InfoChachkie

MARCH 3, 2011

In the summer of 1999, Expertcity (creator of GoToMyPC and GoToMeeting, acquired by Citrix) released a free service called BuddyHelp. In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers.

Customer 162

Customer Custom Technical Support Startup 162

Startup Professionals Musings

JANUARY 8, 2023

Leading edge technology software and manufacturing require constant course corrections and iterative restarts. Look at internal services versus external services. Customer-facing services, like call centers, should rarely be outsourced. Don’t count on contracts and non-disclosure agreements to save you.

Software Review 114

Software Review Technical Review Outsource Development Outsource 114

Startup Professionals Musings

DECEMBER 24, 2016

Investors, on the other hand, typically don’t even look very hard at the product or service, but prefer to evaluate first the entrepreneur, and secondly the business plan. A deep product or service has a robust set of features. A complete solution provides a great experience that includes service, support, and a string of enhancements.

Customer 60

Customer Custom Ideas Summary 60

Startup Professionals Musings

MAY 14, 2021

For example, I believe that Starbucks surprised most people by proving that they could take a commodity business, a coffee shop, and make it a worldwide profit winner, just by justifying premium pricing with a quality product, the right locations, personalized service, and appealing to the professional customer personas.

Pricing 145

Pricing Startup Competition Examples 145

Tech Zulu Event

JULY 25, 2014

Without it, the business wouldn’t have a way to connect with each other and their customers. Vonjour is a contact center solution for customer service. What we’re looking to do is integrate the modes of communication which businesses communicate with their customers. Vonjour is trying to add value beyond the call.

Customer 87

Customer Custom Startup Mobile 87

Both Sides of the Table

FEBRUARY 28, 2018

If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it. Many of us learned about substitute products in undergrad economics courses. So Why Does This Matter? What is it, really?

Product 296

Product Course Customer Custom 296

Startup Professionals Musings

DECEMBER 8, 2021

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Of course, the right approach is to be proactive along all the following fronts: Reputation management. Increase customer leads and conversion.

Social Media 142

Social Media Media Platform Customer 142

Berkonomics

FEBRUARY 22, 2018

We were quite confident that our services would yield great, measurable results. The work continued for about eight weeks between the two of us as we visited the 27 locations and worked with employees in departments across all disciplines within each location and at central offices that performed services for all locations.

Sample 243

Sample Report Course Conference 243

Startup Professionals Musings

MAY 30, 2022

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. Of course, not every entrepreneur wants to tackle this challenge. Of course, that means a new level of risk, giving up some control, and a new business plan. Optimize the total customer experience. There is no free lunch.

Sales 147

Sales Metrics Guide Startup 147

Berkonomics

AUGUST 2, 2018

Companies that compete on price rarely compete against others who emphasize service or quality. Nordstrom’s competes on service above all, quality second and price a distant third. We enter a Nordstrom’s store expecting superior service and know we will pay a price for this. Or quality and service? They are: Price.

Pricing 226

Pricing Competition Examples Class 226

Startup Professionals Musings

APRIL 7, 2021

Every entrepreneur’s first priority should be the alignment of interests across the range of constituents required for success – partners, investors, customers, vendors, and employees. Make sure the inspiration that launched your vision isn’t lost in the course of a pivot or market change. Realign all elements of the plan.

Social Media 143

Social Media Startup Framework Course 143