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Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash.

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6 Keys To Positioning Your Disruptive Solution Today

Startup Professionals Musings

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Pick a technology that somehow seems inferior to the major incumbents. So why would any investor ever believe any of these claims?

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7 Indications Your New Venture May Not Be Investable

Startup Professionals Musings

Of course, every risk level can be mitigated by a good plan that addresses the issue, offers a credible action plan, and will convince you, as well as investors and customers, that what looks like a risk to many is actually a sustainable competitive advantage for your startup. You need a big differentiator in these arenas.

Invest 98
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The Truth About the Scooter Economy?—?An Insider’s Perspective

Both Sides of the Table

An Insider’s Perspective “Bird Zero” that are custom designed by the company There is a story arc of the electric scooter market that took the world by storm in 2018, was second-guessed late in the year and has quietly re-emerged as a powerful force of growth where few really appreciate the speed and scale of what has happened.

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7 Startup Proposals That May Raise Investor Red Flags

Startup Professionals Musings

Of course, every risk level can be mitigated by a good plan that addresses the issue, offers a credible action plan, and will convince you, as well as investors and customers, that what looks like a risk to many is actually a sustainable competitive advantage for your startup. You need a big differentiator in these arenas.

Startup 126
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Callaway and Uber Partner | The Next Wave In Event Transportation

Tech Zulu Event

However due to much controversy and competition, the same hasn’t played true while at large events (*cough* SXSW ). Few have tried in recently months with little success; generally due to city regulations on competing with the local taxi services, but Callaway’s social and brand presence should help this be success.

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Will Your Business Innovation Disrupt The Market?

Startup Professionals Musings

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Pick a technology that somehow seems inferior to the major incumbents. So why would any investor ever believe any of these claims?

Marketing 102