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Reflections on 2020: Greg Martin, Archer Venture Capital

socalTECH

Here, we have Greg Martin, Founder and Managing Partner of Archer Venture Capital (www.archervc.com). At Archer, we had two very successful exits with the sale of Swoop, our healthcare data business and the sale of Credit Karma to Intuit. We'll be posting these throughout the next two weeks.

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How Many Investors Should You Talk to in a VC Fund Raise? And How Do You Prioritize?

Both Sides of the Table

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.

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The Changing Venture Landscape

Both Sides of the Table

And the loosening of federal monetary policies, particularly in the US, has pushed more dollars into the venture ecosystems at every stage of financing. We have global opportunities from these trends but of course also big challenges. how on Earth could the venture capital market stand still? Of course we can’t.

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What Should You Send a VC Before Your Meeting?

Both Sides of the Table

As a VC and former entrepreneur let me offer you some advice. Remember that the goal of an email to a VC or an introduction from a trusted mutual connection is simply to get you the meeting. Remember that the goal of an email to a VC or an introduction from a trusted mutual connection is simply to get you the meeting.

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How to Better Manage Relationships with Your VC

Both Sides of the Table

I spent countless hours with VC firms, startups & LPs (the people who invest in VC firms). On my first real day back the first thought I have is that most entrepreneurs don’t manage their VC relationships as well as they could. And it would well be worth your while to broaden your relationships within your VC firm.

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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

Picking a VC is hard. So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. Most VCs are book smart. VCs should be more of a coach than proscriptively telling you what to do. You want a VC who will spar with you but then STFU and let you get on with things.

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What Did I Learn From the First VC Check I Ever Wrote?

Both Sides of the Table

I became a VC 12 years ago in 2007 when the pace of deals was much slower. As I was trying to figure out the role I wanted to play in the VC world I decided I wanted to focus on businesses that were building deeply technical products to solve problems for business users. Over the past 2.5 Why does that matter?