CPC Invest Startup Web 
Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. The affiliate networking market alone is about a $2 billion industry now.
Both Sides of the Table
MARCH 30, 2010
I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Naturally I’m excited about this investment or I wouldn’t have done it.
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Startup Professionals Musings
JUNE 4, 2021
Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. All these models start with the advertiser choosing the right search keywords to match user searches. The display side is called pay per action (PPA) or pay per lead (PPL).
socalTECH
FEBRUARY 16, 2010
How did the company start? Noah Auerhahn: We got started right out of USC. The site started as a concept that Jeff Nobbs, my co-founder, and myself developed while we were operating a cash-back and coupon website while we were attending USC. We then went out to raise money, and got started on development.
Both Sides of the Table
OCTOBER 8, 2014
” I hear it when I visit LPs (the people who invest in VCs) all across the country, “Yeah, I haven’t been out there for a few years but I keep hearing that something is going on there.” Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly.
socalTECH
MARCH 21, 2013
How is the changing demographic of web visitors changing how local companies operate? Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. I think that is going to be pretty big.
socalTECH
FEBRUARY 1, 2011
Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. That is starting to show itself in the B2B space. Entertainment is confusing--we didn't make investments in pure content plays.
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