CPC Marketing Sales Sites 
Startup Professionals Musings
JUNE 4, 2021
What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale).
Jason Nazar
MAY 1, 2016
The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). See what other startup mentors have to say about marketing tactics.
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Jason Nazar
NOVEMBER 1, 2015
The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). See what other startup mentors have to say about marketing tactics.
socalTECH
JUNE 30, 2011
Jerry Brown signed into law a bill which taxes Internet retailers if they have California affiliates, a move which looks to have major impact on local companies who use Internet affiliate marketing. One, is the issue of whether Amazon should have to collect sales tax for California. I think there are two things going on.
Startup Professionals Musings
OCTOBER 3, 2010
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC).
socalTECH
DECEMBER 15, 2010
Tim, first off, for our readers who haven't heard of OpenX, explain what you provide to the market? For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves. They can sell those ads on a CPM, CPC, or CPA basis.
Startup Professionals Musings
MARCH 23, 2013
With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). Both have the same end goal of getting people to your website.
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