socalTECH

MARCH 4, 2010

Recently, Santa Monica-based Docstoc (www.docstoc.com) launched a new marketplace on its site, for anyone interested in selling professional documents. We thought we'd get the background on the new effort directly from Jason Nazar , CEO and founder of Docstoc, to learn more about the new service. A year ago, we were around 3.5

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171

Startup Professionals Musings

JUNE 4, 2021

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). Advertising is all about getting the most results for the least cost.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

FEBRUARY 16, 2010

For this morning's interview, we talked with Noah Auerhahn , President of San Diego-based Extrabux (www.extrabux.com), an online site focused on providing consumers with comparison shopping combined with discount offers. For people who haven't heard of ExtraBux, what is the site all about? Noah, thanks for the interview.

USC 207

USC CPC Sites Startup 207

socalTECH

MARCH 21, 2013

We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company. It's grown significantly since last year when it was about 12 percent of our traffic.

Mobile 224

Mobile CTO Hire CPC Web 224

socalTECH

JUNE 30, 2011

This morning, we spoke to Thomas Swalla , the COO of Santa Monica-based Savings.com , the online coupon and deals site, to talk a little bit about how the move has impact at one of Southern California's many, many affiliate-dependent Internet businesses--and how the move might result in lost jobs, and the firm moving out of state.

CPC 279

CPC Santa Monica Southern California Sales 279

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. Can you talk about your background, for those who aren't familiar with what you've done? What is Aggregage? Robert Flynn: Yes.

Startup 162

Startup Content Advertising Sites 162

Jason Nazar

MAY 1, 2016

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Cost per visitor is similar to CPC addressed above.

Marketing 40

Marketing CPC Metrics .Net 40