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Interview with Noah Auerhahn, Extrabux

socalTECH

For this morning's interview, we talked with Noah Auerhahn , President of San Diego-based Extrabux (www.extrabux.com), an online site focused on providing consumers with comparison shopping combined with discount offers. For people who haven't heard of ExtraBux, what is the site all about? How did the company start?

USC 207
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Website Ads are Not a Revenue Stream for Startups

Startup Professionals Musings

The most challenging time is your first years, when your site is unknown, and your page-views are low. Until you get a million page-views per month, your revenue will be negligible, and advertisers won’t be interested in your site. Don’t count on that to fund your startup. For advertisers, this is called cost per click (CPC).

CPC 106
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Interview with Robert Flynn, Aggregage

socalTECH

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. That is starting to show itself in the B2B space. He has been blogging on a number of subjects, for example, eLearning.

Startup 162
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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company. We're putting more focus on the consumer, to create great destination sites in high potential, niche markets.

Mobile 224
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Funding a Startup from Advertising is a Vain Dream

Startup Professionals Musings

The most challenging time is your first couple of years, when your site is unknown, and your page-views are low. Until you get a million page-views per month, your revenue will be negligible, and advertisers won’t be interested in your site. Don’t count on that to fund your startup. This is a tough business. Face reality.

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Docstoc's Jason Nazar Talks About DocStore

socalTECH

Recently, Santa Monica-based Docstoc (www.docstoc.com) launched a new marketplace on its site, for anyone interested in selling professional documents. Jason is also behind the popular "Startups Uncensored" events in Los Angeles, so we also pinged him on how those events have been going. It's the eBay of professional documents.

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Interview with Tim Cadogan, OpenX

socalTECH

For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to. For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves.

OpenX 242