socalTECH

FEBRUARY 16, 2010

How did the company start? Noah Auerhahn: We got started right out of USC. The site started as a concept that Jeff Nobbs, my co-founder, and myself developed while we were operating a cash-back and coupon website while we were attending USC. We then went out to raise money, and got started on development.

USC 207

USC CPC Sites Startup 207

Both Sides of the Table

OCTOBER 8, 2014

Let me start with the obvious baseline that most people probably know instinctively: Los Angeles is the 3rd largest technology startup ecosystem in the US. Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly. LA By The Numbers. But even this is changing.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

socalTECH

DECEMBER 15, 2010

For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to. They can sell those ads on a CPM, CPC, or CPA basis. As you know, we started in Europe, and re-based it here in Pasadena about two and a half years ago.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Both Sides of the Table

MARCH 30, 2010

As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. So when I started talking with Evan Rifkin almost a year ago about the company he was planning to build, I was intrigued. Let’s start from the highest level that will not be rocket science.

Mobile 282

Mobile Invest Company Companies 282

Startup Professionals Musings

OCTOBER 3, 2010

Cost per click (CPC). All these models start with the advertiser choosing the right search keywords to match user searches. Campaign setup and ad copy writing. That business model doesn’t compute in the startup stage, but that’s another story. Tags: entrepreneurs startups. Keyword research and budget forecasting.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

JUNE 4, 2021

Cost per click (CPC). All these models start with the advertiser choosing the right search keywords to match user searches. Campaign setup and ad copy writing. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. Keyword research and budget forecasting.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

Cost per click (CPC). All these models start with the advertiser choosing the right search keywords to match user searches. Campaign setup and ad copy writing. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. Keyword research and budget forecasting.

Paid Search 90

Paid Search PPC Organization SEO 90