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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

Turn Your Organization Inside Out. As organizations we have become more open and I believe this is great for businesses and their customers. In the first 4 years of running BuildOnline we were an “Outside In&# organization. The Outside In organization had a one-way flow. Back then it seemed foreign.

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Steve Blank Discusses The Origin And Future Of The Lean Startup Movement

InfoChachkie

The Lean Startup approach dictates that successful customer development is an iterative process. By conceptualizing, selling, gathering feedback and then developing a product, startups achieve success more quickly and economically. Eric (Ries) was a student in one of the very earliest customer development classes at Berkley.

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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

It’s OK because in an era where you can much more rapidly prototype and build products it is far more beneficial to launch your first version, get initial customer traction and then talk to your customer base to understand how well it meets their needs.

Sales 393
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Why “The Culture of Failure” is Imperative to Startup Communities

Both Sides of the Table

But I’m not exactly sure how to drive its acceptance or whether it must just come organically. 4:30 How did you come up with the idea of customer development? 37:45 Let’s talk about the dichotomy between customer development and Y Combinator? Maybe the first step is talking openly about it.

Startup 350
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ServiceTitan is LA’s least likely contender to be the next billion-dollar startup

TechCrunch LA

Mahdessian and Kuzoyan met on a ski trip organized by the Armenian student associations at Stanford and the University of Southern California back when both men were in college. Founded by Ara Mahdessian and Vahe Kuzoyan in 2012, ServiceTitan is very much an up-and-coming billion-dollar business that’s a family (minded) affair.

Glendale 271
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How Startups Can Figure Out Sales: Amos Schwartzfarb, TechStars

socalTECH

The reason why, is my experience is in early stage sales and more specifically, in early stage customer development. Certainly, both inside the programs I have run at Techstars, as well as outside, I've always been that person where if someone has a question about sales or early customer development, they would direct them to me.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

Mostly, Google just had way better organic results (“the loss leader&# ) so it was always preferred by consumers. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. Overture was sold to Yahoo! billion – not a bad result, hey?