Startup Professionals Musings

MARCH 31, 2023

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.

Metrics 102

Metrics Demand Paramount Content 102

Startup Professionals Musings

MAY 18, 2022

Here are some key insights that I and others have collected for mature company leaders, as well as serial entrepreneurs. Unfortunately, in this new age of rapid market change and harder-to-satisfy customers, you can’t assume that what worked yesterday will work tomorrow. If you like it, so will all your potential customers.

Entrepreneur 144

Entrepreneur Artificial Inteligence Social Media Commerce 144

Startup Professionals Musings

MARCH 14, 2022

My recommendation to entrepreneurs is to recognize these concerns as an opportunity to make people’s life better, rather than worry and dodge the risk. I see lots of new software put together on a shoestring as a “proof of concept” – but then gets rolled out to customers “asis” due to lack of time or money to “harden” the product.

Customer 137

Customer Custom Technical Review Symantec 137

Startup Professionals Musings

JULY 12, 2021

Sometimes entrepreneurs are so focused on making change happen for customers that they forget that continually changing themselves and their company is equally important. Negative advice on an unknown is easy and safe to give, so every entrepreneur hears it over and over. Seek out customer trends before they become an avalanche.

Entrepreneur 167

Entrepreneur Technical Review Mentor Customer 167

Startup Professionals Musings

DECEMBER 19, 2022

As a startup advisor, I see many aspiring entrepreneurs whose primary motivation seems to be to work part time, or get rich quick, or avoid anyone else telling them what to do. Yet, for those with more realistic expectations and the right motivation, the entrepreneur lifestyle can be the dream life you envisioned.

Entrepreneur 110

Entrepreneur Organization Customer Custom 110

Startup Professionals Musings

JULY 31, 2019

After working in business at all levels, and consulting to entrepreneurs for years, I’m still surprised to see so many situations where things that should be easy are painful to customers, and lead to customers hating your business. Get out and meet your customers to learn what turns them on these days.

Customer 83

Customer Custom Demand Examples 83

Startup Professionals Musings

JULY 4, 2022

I know some entrepreneurs with successful businesses, and others who seem to have a great relationship with their family, but I can’t think of many who have both. Individually, they both take focus, commitment, and a variety of skills, all the strengths of a good entrepreneur. Be realistic about what brings happiness to you.

Demand 131

Demand Entrepreneur Competition Activity 131

Startup Professionals Musings

MAY 12, 2023

As an angel investor and a mentor to aspiring entrepreneurs, I’m always disappointed to see founders who seem stressed out most of the time, and more annoyed than energized by the abundance of challenges they see in building their startup. Investors and strategic partners look for entrepreneurs who can execute.

Entrepreneur 70

Entrepreneur Startup Activity Ideas 70

Startup Professionals Musings

AUGUST 11, 2021

Most of you aspiring entrepreneurs probably have long searched for that special idea that will catapult you and your startup to success. True entrepreneurs are born, not made. It’s true that some people are natural risk-takers, but these often do not make the best entrepreneurs. Every inventor is an entrepreneur by default.

Entrepreneur 171

Entrepreneur Ideas Examples Satisfaction 171

Startup Professionals Musings

MARCH 8, 2012

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. If your business doesn’t connect with your customers, individually and as a community, demanding customers will not only ignore you, but will actively keep other customers away.

Customer 93

Customer Custom Networking Entrepreneur 93

Startup Professionals Musings

SEPTEMBER 6, 2020

His focus is on sales, but I see the same skills needed for entrepreneurs. His top eight required skill set elements for sales don’t even mention product skills, and match my view of the right skill set for successful entrepreneurs, with only a few priority changes: Creating and sharing a vision. Negotiating and creating win-win deals.

Entrepreneur 134

Entrepreneur Startup Sales Customer 134

Berkonomics

JUNE 11, 2015

It’s good advice; the theory being that entrepreneurs can discover the flaws in their business models sooner, make course corrections and move in a more favorable direction. In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. I became an entrepreneur by default.

Customer 120

Customer Custom Writing Southern California 120

Startup Professionals Musings

SEPTEMBER 22, 2023

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience has not improved. It’s a tough job, and inexperienced entrepreneurs just don’t know where to start, and how to do it.

Competition 99

Competition Services Startup Training 99

TechCrunch LA

DECEMBER 8, 2020

Microsoft’s venture fund M12, also a new investor, participated in the round alongside Acrew Capital, Khosla Ventures, Lightspeed Venture Partners, Munich Re Ventures, and Israeli entrepreneur Shlomo Kramer, who co-founded security firms Check Point and Imperva.

Startup 288

Startup Demand Los Angeles Customer 288

TechCrunch LA

MARCH 17, 2021

It’s a project that will create solar-powered home batteries for eligible ConEd customers. It’s what’s called a “non-wires solution” to the demand problem, Swell’s spokesperson said. Early Stage is the premier “how-to” event for startup entrepreneurs and investors.

Southern California 237

Southern California Company Companies Glendale 237

Startup Professionals Musings

JULY 28, 2021

As an angel investor in early-stage startups, I’ve long noticed my peers apparent bias toward the strength and character of the founding entrepreneurs, often overriding a strong solution to a painful problem with a big opportunity. Sought out and listened to critical feedback from others. Find and enjoy the company of one or more mentors.

Entrepreneur 165

Entrepreneur Mentor Ideas Invest 165

Startup Professionals Musings

MAY 31, 2020

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Is it any wonder why so few entrepreneurs ever find the professional investors they seek? Yet I’m still often approached by aspiring entrepreneurs who have neither.

Entrepreneur 124

Entrepreneur Startup Summary Product 124

socalTECH

NOVEMBER 28, 2018

Santa Monica-based on-demand, scooter rental service Bird said on Tuesday it has launched a new program, which will let anyone build and operate their own Bird e-scooter network. Bird said it will create a customized website for those entrepreneurs, and provide "everything you need to manage your fleet of e-scooters".

Platform 113

Platform Entrepreneur Santa Monica Demand 113

Startup Professionals Musings

MARCH 27, 2020

As a startup advisor, I see many aspiring entrepreneurs whose primary motivation seems to be to work part time, or get rich quick, or avoid anyone else telling them what to do. Yet, for those with more realistic expectations and the right motivation, the entrepreneur lifestyle can be the dream life you envisioned.

Entrepreneur 126

Entrepreneur Organization Customer Custom 126

Startup Professionals Musings

MAY 29, 2023

His focus is on sales, but I see the same skills needed for entrepreneurs. His top eight required skill set elements for sales don’t even mention product skills, and match my view of the right skill set for successful entrepreneurs, with only a few priority changes: Creating and sharing a vision. Negotiating and creating win-win deals.

Startup 154

Startup Sales Entrepreneur Customer 154

Startup Professionals Musings

JUNE 21, 2013

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience continues to decline. It’s a tough job, and inexperienced entrepreneurs just don’t know where to start, and how to do it.

Customer 92

Customer Custom Startup Services 92

Startup Professionals Musings

JULY 31, 2020

As an angel investor in startups, I’m a believer that smart investors invest more in you as the entrepreneur than the next billion dollar solution you are pitching. Even if you are still in school, and never started a company before, strong entrepreneur candidates can point to projects they initiated, led, that produced significant results.

Entrepreneur 124

Entrepreneur Startup Examples Metrics 124

Startup Professionals Musings

SEPTEMBER 2, 2012

His title “ The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World ” characterizes the challenge of demanding attention from a new generation of consumers who want what they want, when they want it, and where they want it. Ask why it should be, and why customers should care.

Customer 100

Customer Custom Marketing Demand 100

Startup Professionals Musings

FEBRUARY 14, 2022

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Great businesses begin with a customer problem that has a big and monetizable pain point. Nail the solution. Nail the business model.

Technical Review 143

Technical Review Customer Custom Entrepreneur 143

Startup Professionals Musings

JANUARY 25, 2016

If you can’t provide a memorable customer experience, your startup won’t survive very long these days. You now need more than loyalty from your customers -- they need to be your best advocates. The bar is being raised, so every entrepreneur needs new initiatives just to stay in the ballgame. Culture growth follows the leader.

Customer 55

Customer Custom Startup Coach 55

Startup Professionals Musings

JANUARY 8, 2021

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience has not improved. It’s a tough job, and inexperienced entrepreneurs just don’t know where to start, and how to do it.

Startup 154

Startup Training Customer Custom 154

Startup Professionals Musings

SEPTEMBER 15, 2021

More entrepreneurs want to be socially responsible these days, but fear a negative impact on profits, growth, and the ability to find an investor. Some customers and stakeholders don’t just prefer that an organization is socially responsible, but insist on dealing only with these startups. Doing business is a human process.

Startup 149

Startup Organization Customer Custom 149

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.

Marketing 174

Marketing Invest Demand Metrics 174

Startup Professionals Musings

SEPTEMBER 20, 2021

Thus entrepreneurs were able to build prototypes and design new products without the traditional huge prototyping cost. They have also become great networking events for meeting other like-minded entrepreneurs. Here are some key positives from an entrepreneur perspective: Shorten the time and cost from idea to prototype.

Startup 159

Startup Tool Design Demand 159

Startup Professionals Musings

SEPTEMBER 30, 2019

Serious entrepreneurs know that, but too many “wannabes” still fall for that elusive get-rich-quick scheme with no risk. As an active angel investor, I still hear entrepreneurs asserting large opportunities with minimal risk and no competition. When entrepreneurs become prisoners of hope, they look for others to solve their problem.

Entrepreneur 107

Entrepreneur Marketing Customer Custom 107

socalTECH

OCTOBER 21, 2016

San Diego-based GoShare , the developer of an on-demand, moving and delivery app, has raised $1M in a seed funding round, the company said on Friday. The company--which calls itself the "Uber for Trucks"--said the funding was led by race car driver and entrepreneur Claudio Burtin, and also included Dr. David Panton (Panton Equit Partners).

Demand 100

Demand San Diego Seed Funding Los Angeles 100

Startup Professionals Musings

JULY 5, 2014

Most entrepreneurs assume that success is dependent on their product expertise, coupled with some knowledge of how to run a business. Successful entrepreneurs today must practice human-centered leadership to compete and win. Effective entrepreneur leaders focus on getting people needs satisfied early.

Demand 92

Demand Entrepreneur Startup Training 92

Startup Professionals Musings

APRIL 11, 2022

New entrepreneurs are always looking for a shortcut in getting their venture story and plan across to investors, and closing on the funding they need. The canvas is a visual chart with elements describing your value proposition, structure, finances, and customers, to help companies identify and align business activities.

Funding 133

Funding Activity Customer Custom 133

Startup Professionals Musings

FEBRUARY 12, 2016

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. Start with feedback from real customers, set measurable objectives, and make sure rewards and incentives are tempered by customer experiences, rather than only internal thresholds.

Customer 56

Customer Custom Startup Competition 56

Startup Professionals Musings

AUGUST 4, 2019

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. How many customers will have any idea what this means to them?

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Startup Professionals Musings

JULY 31, 2022

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. These are responding to the demands of this new world for collaboration, trust, and transparency. Shared leadership (member and customer led).

Organization 126

Organization Social Media Examples Customer 126

Startup Professionals Musings

MAY 2, 2022

Most of the entrepreneurs and business owners I work with recognize that they must occupy and practice a primary leadership position , but many will admit that they are not thriving in this role. The support currently provided by product service can become inadequate to satisfy new customers, as your growth and image becomes better known.

Entrepreneur 90

Entrepreneur Satisfaction Coach Mentor 90