JMI Equity Leads $35M Investment In Lytics
socalTECH
FEBRUARY 21, 2019
San Diego-based private equity investor JMI Equity is the lead investor in Lytics , a developer of marketing personalization software, in a $35M, Series C investment announced by Lytics on Thursday. The company said the funding will go towards strategic growth initiatives in the product development and "customer success" areas.
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