Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. One of these experts, David T. Social-media advertising.

Startup 99

Startup Social Media SEM Advertising 99

Both Sides of the Table

FEBRUARY 7, 2013

I’m super excited to announce that GRP Partners led the investment in Ethan Anderson’s new company MyTime (link has LA-based merchants but will give you a good feel for the product). And in a world where we increasingly log in to personal web time at late hours or on our mobile phones that’s no longer good enough.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” For most, it sounds like a magical process or a scam, with the experts spewing so many acronyms.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

APRIL 4, 2011

4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. At the highest level you’ll obviously want to track how many customers your adding every month (and for some businesses that have hit scale this is measured on a daily basis).

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Try Web-Ex, free teleconferencing, and Skype instead of international travel for client meetings. Now you can get a product built in China almost overnight with minimal up-front cost, with delayed payment based on first-customer order commitments.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Try Web-Ex, free teleconferencing, and Skype instead of international travel for client meetings. Now you can get a product built in China almost overnight with minimal up-front cost, with delayed payment based on first-customer order commitments.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

socalTECH

SEPTEMBER 14, 2009

We've really set out to solve the problem we saw, which is a vast category of travel information which is not aggregated well on the web. It's migrated onto the web in Hawaii, a simple migration, but no one had done it here yet. The automated part, is a customer fills out a form and buys the product through their shopping cart.

Activity 164

Activity Startup Sites Web 164

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Try Web-Ex, free teleconferencing, and Skype instead of international travel for client meetings. Now you can get a product built in China almost overnight with minimal up-front cost, with delayed payment based on first-customer order commitments.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Startup Professionals Musings

MARCH 23, 2013

It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Other PPC experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI). Keyword research and budget forecasting.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

MARCH 11, 2011

To say he has had an impact on the web would be an understatement. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! His impact has even helped a small country gain admission to the United Nations.

Competition 350

Competition Idealab Product CitySearch 350