article thumbnail

Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Marty Zwilling.

PPC 154
article thumbnail

Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

It is YouTube marketing at its best. With a standard PPC conversion rate (pay per click) of.01% With a standard PPC conversion rate (pay per click) of.01% YouTube was not a hobby; it meant sales, it meant building customer relationships, it meant managing product inquires. Here is a YouTube marketing case study they did.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

MomentFeed Partners With Location3 Media

socalTECH

Santa Monica-based MomentFeed , the startup which is developing software to provide analytics on such things as check-ins and customer interaction at retail locations, said this week that it has partnered with digital marketing firm Location3 Media. READ MORE>>.

Media 171
article thumbnail

5 Marketing Software Tools Every Business Should Have

Inverted Software

In today’s connected world, businesses are focusing on acquiring and retaining customers using a wide array of tools. At Inverted Software we have gathers the top 5 marketing software tools we think every business should utilize in order to effectively reach customers while keeping time effort in check. ConstantContact.

article thumbnail

Creating A Better Digital Marketing Strategy For Your Business

Tech Zulu Event

It’s no secret – digital marketing is the big brand battleground for most companies. Especially for small or medium-sized businesses, most of your time, effort, and potential reward are all going to be web-based, and getting your digital marketing strategy right is often a sink-or-swim proposition. Kill Unsuccessful Channels.

PPC 40
article thumbnail

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Both have the same end goal of getting people to your website. Marty Zwilling.

article thumbnail

Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per action (CPA).

SEM 90