Startup Professionals Musings

OCTOBER 11, 2010

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Measure customer response and action. Project the future.

Social Media 84

Social Media Metrics Media Satisfaction 84

Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property.

Social Media 98

Social Media Metrics Media Tool 98

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. You may be getting killed today by customer expectations you never worried about just a few years ago.

Marketing 162

Marketing Social Media Metrics Custom 162

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%.

Social Media 115

Social Media Media Startup Social Network 115

TechEmpower

NOVEMBER 13, 2023

We recently completed a web-based application that uses a unique algorithm to match professionals with new career opportunities. This isn’t just our opinion - our startup metrics prove it! So instead, we fill it with a completely custom blurb, written just for him: Hello! Which means better conversions and happier customers.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

DECEMBER 13, 2019

It’s always tempting to think that more product variations will satisfy more customers and lead to new sales. Some chaos is normal in every new business, but many wait far too long before they install metrics based on “best practices,” and fail to attack obvious bottlenecks with a vengeance. Use multiple small orders at first.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics.

Marketing 96

Marketing Metrics Social Media Content 96

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Content 175

Content Startup Social Media IP 175

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

Both Sides of the Table

NOVEMBER 27, 2011

what is the importance of social media? what is wrong with today’s social media? 8:17 How did you decide to go with either shrinkwrap or web only product? 35:29 Why people use social media. 36:30 Eric: Social media is great for people with social capital. Little money.

Social Media 301

Social Media Startup Metrics Media 301

SoCal CTO

APRIL 1, 2009

I am excited to be participating in and announcing the of: Southern California Tech Central This is a community of people in Southern California who have come together to help find and organize the best content from blogs, news sources and other web sites all around technology in So Cal. And perhaps to stimulate new connections.

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. What is our lifetime customer value and how can we drive that up?

CTO Hire 175

CTO Hire Startup Metrics eHarmony 175

Tech Zulu Event

NOVEMBER 28, 2011

NOT just because they have the best deals on web based business tools. And NOT even because they give until death refunds if a customer is ever dissatisfied with a purchase. He says he cares most about “focusing on customers for life”. Noah has what I believe he called “Thank You metrics”. His email list is everything.

Metrics 87

Metrics Email Startup Technical Review 87

SoCal CTO

MARCH 20, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Los Angeles Social Media Starters What is Visible Networking?

Venture Capital 150

Venture Capital Guide CTO Coach Southern California 150

SoCal CTO

MARCH 9, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Los Angeles Social Media Starters What is Visible Networking?

Venture Capital 150

Venture Capital Invest CTO Coach Southern California 150

SoCal CTO

MARCH 20, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Los Angeles Social Media Starters What is Visible Networking?

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

FEBRUARY 20, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, February 20, 2007 Innovation and Geography I ran across a post in Read/Write Web - Does Location Matter in Web Innovation? Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

MARCH 13, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Los Angeles Social Media Starters What is Visible Networking?

CTO Coach 150

CTO Coach Southern California CTO Hire Software 150

SoCal CTO

FEBRUARY 28, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Los Angeles Social Media Starters What is Visible Networking?

Google 150

Google Mobile CTO Coach Southern California 150

SoCal CTO

FEBRUARY 25, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Los Angeles Social Media Starters What is Visible Networking?

CTO Coach 150

CTO Coach Southern California CTO Hire Startup 150

Startup Professionals Musings

FEBRUARY 23, 2018

Use social media for more visibility. Adopt a project-based revenue model with metrics. Treat every business as a customer, not a client. A client relationship suggests that the consultant is in charge, whereas the customer designation recognizes the more modern model of the customer in control.

Social Media 56

Social Media Software Review Custom Customer 56

SoCal CTO

FEBRUARY 17, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Los Angeles Social Media Starters What is Visible Networking?

Blogging 150

Blogging CTO Coach Southern California CTO Hire 150

SoCal CTO

MARCH 20, 2007

In it he separates web consumers into: Time Rich (more time than money) and Time Poor (more money than time). Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Los Angeles Social Media Starters What is Visible Networking?

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

Startup Professionals Musings

JUNE 15, 2016

It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? Every entrepreneur needs a strategy, and some metrics to measure what’s working and how much it costs. Remember that what’s engaging and relevant depends on your target customer needs, not solution features.

Marketing 58

Marketing Startup Social Media Newsletter 58

SoCal CTO

MARCH 1, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Los Angeles Social Media Starters What is Visible Networking?

Networking 150

Networking CTO Coach Southern California CTO Hire 150

SoCal CTO

FEBRUARY 17, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Los Angeles Social Media Starters What is Visible Networking?

Los Angeles 150

Los Angeles CTO Hire CTO Coach Develop 150

SoCal CTO

FEBRUARY 17, 2007

When I was looking for speakers for an event last fall on Web 2.0 , LinkedIn was a great way to reach out. When I recently was looking to find people who had experience with using social networks to reach people for what might be considered guerilla marketing efforts, again LinkedIn worked great.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

MARCH 12, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Los Angeles Social Media Starters What is Visible Networking?

MyShape 150

MyShape CTO Coach Southern California CTO Hire 150

SoCal CTO

FEBRUARY 27, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Los Angeles Social Media Starters What is Visible Networking?

eHarmony 150

eHarmony CTO Coach CTO Hire Southern California 150

SoCal CTO

FEBRUARY 25, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Los Angeles Social Media Starters What is Visible Networking?

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

FEBRUARY 17, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Los Angeles Social Media Starters What is Visible Networking?

Incubator 150

Incubator CTO Coach Southern California CTO Hire 150

SoCal CTO

MARCH 5, 2007

Common revenue streams are consulting, training, support, customization, upgraded versions for corporate applications, etc. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Los Angeles Social Media Starters What is Visible Networking?

Southern California 150

Southern California CTO Coach CTO Hire Social Media 150

Startup Professionals Musings

JULY 22, 2013

Continue building the relationship to nurture them into paying customers. Focus your resources to convert prospects to customers. Build a plan with automation to manage the volume, but every customer has to feel like you are reaching out to them personally. Use social media in concert with a web site and offline media.

Sales 105

Sales Startup Metrics Custom 105

SoCal CTO

MARCH 16, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Los Angeles Social Media Starters What is Visible Networking?

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

FEBRUARY 23, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Los Angeles Social Media Starters What is Visible Networking?

Los Angeles 150

Los Angeles Networking CTO Coach Angel 150