Startup Professionals Musings

APRIL 26, 2012

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 98

Social Media Metrics Media Startup 98

TechEmpower

NOVEMBER 13, 2023

We recently completed a web-based application that uses a unique algorithm to match professionals with new career opportunities. This isn’t just our opinion - our startup metrics prove it! So instead, we fill it with a completely custom blurb, written just for him: Hello! Which means better conversions and happier customers.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Startup Professionals Musings

JULY 30, 2021

Here are some key strategies that I recommend to prompt you when changes to your business may be required: Look for a changing customer sense of value. You may be getting killed today by customer expectations you never worried about just a few years ago. Establish and evaluate metrics at multiple levels.

Marketing 162

Marketing Social Media Metrics Customer 162

SoCal CTO

DECEMBER 7, 2009

My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex. SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. Normally the product is defined as a web site. What applications and web sites have you been using?

Web 150

Web Sites Email HTML 150

Startup Professionals Musings

OCTOBER 11, 2010

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his recent book titled " Social Media Metrics."

Social Media 84

Social Media Metrics Media Satisfaction 84

Startup Professionals Musings

MARCH 9, 2019

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations. Measure customer response and action. Get the message from your customer.

Social Media 98

Social Media Media Metrics Satisfaction 98

Startup Professionals Musings

AUGUST 25, 2023

Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property. These are necessary to attract customers, investors, and give you a line of defense with competitors. Test your plan to get feedback from real customers.

Social Media 98

Social Media Metrics Media Tool 98

socalTECH

JANUARY 5, 2009

Los Angeles-based Image Metrics (www.image-metrics.com) recently landed a $6.5M, Series B funding round for the firm's facial animation products. I was introduced to Image Metrics a year before I joined, and was helping them along. Editor's note: you can see Image Metrics "Emily" demo on their web site ).

Metrics 100

Metrics Startup Sales Newsletter 100

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics.

Marketing 96

Marketing Metrics Social Media Content 96

Startup Professionals Musings

DECEMBER 13, 2019

It’s always tempting to think that more product variations will satisfy more customers and lead to new sales. Some chaos is normal in every new business, but many wait far too long before they install metrics based on “best practices,” and fail to attack obvious bottlenecks with a vengeance. Use multiple small orders at first.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

SoCal CTO

APRIL 2, 2013

I'm going to be looking at aspects like: Things to consider before building your MVP Features often overlooked when documenting an MVP for developers Understanding important metrics you want to measure Risks and challenges in developing an MVP. Have you conducted Problem, Solution and Feature Interviews with customers?

CTO Coach 219

CTO Coach Metrics Framework Software Development 219

InfoChachkie

SEPTEMBER 29, 2014

But we do it anyway, because we believe that the short-term metrics probably aren''t indicative of the long term.”. We know this is a feature that’s good for customers. This encouraged them to deploy logical, common sense solutions that were in the best interest of its customers. Let Your Competitors Chase The Quick Buck.

Tips 223

Tips Framework Metrics Cloud Computing 223

Both Sides of the Table

SEPTEMBER 10, 2021

.” * I first wrote about the changes to the Venture Capital ecosystem 10 years ago and this still serves as a good primer of how we arrived at 2011, a decade on from the Web 1.0 We can’t wait for customers to use the product for 12–18 months and do customer interviews or look at purchase cohorts. dot-com bonanza.

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Startup Professionals Musings

JANUARY 25, 2023

For example, only a few people today still think of Amazon as an online provider of books and related goods, now that they have exploded their business world-wide into every product arena, added web services (AWS), television and film production (Metro-Goldwyn-Mayer), a bricks-and-mortar grocery chain (Whole Foods), and more.

Outsource Development 140

Outsource Development Outsource Startup Metrics 140

Startup Professionals Musings

DECEMBER 27, 2019

My simple answer is that they keep their focus on customers, rather than technology. Jeff Bezos has kept his focus on customers. In my view, every startup in today’s world would do well to adopt a management system with the same key objectives: Start with a customer-obsessed business model.

Marketing 123

Marketing Technical Review Customer Custom 123

SoCal CTO

DECEMBER 19, 2012

He is not a technical person, but is somewhat web savvy. And in the case of defining mobile/web/software, there is even more variability in terms of form and format. This should be an iterative process with advisors and customers providing feedback on the product. You likely are writing your first one of these.

Develop 354

Develop Development Technical Review CTO Coach 354

socalTECH

APRIL 24, 2019

Shane Bernstein: We look at actionable data points and data metrics which are quantifiable across the web, and we qualify them and normalize that data, and sort them based on what they've done. That includes hundreds of thousands of sites on the web today. We have several local customers using it now, quite successfully.

Sites 240

Sites Startup Tool CTO Hire 240

Startup Professionals Musings

MARCH 12, 2017

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations. Measure customer response and action. Get the message from your customer.

Social Media 69

Social Media Media Metrics Satisfaction 69

Tech Zulu Event

NOVEMBER 28, 2011

NOT just because they have the best deals on web based business tools. And NOT even because they give until death refunds if a customer is ever dissatisfied with a purchase. He says he cares most about “focusing on customers for life”. Noah has what I believe he called “Thank You metrics”. His email list is everything.

Metrics 87

Metrics Email Startup Technical Review 87

Startup Professionals Musings

MAY 5, 2013

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 102

Social Media Media Entrepreneur Metrics 102

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. What are your key Startup Metrics ? Analytics/Metrics - what are the key startup metrics that you will need to track?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. What are your key Startup Metrics ? Analytics/Metrics - what are the key startup metrics that you will need to track?

Develop 384

Develop Development Startup SEO 384

SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. What is our lifetime customer value and how can we drive that up?

CTO Hire 175

CTO Hire Startup Metrics eHarmony 175

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Content 175

Content Startup Social Media IP 175

SoCal CTO

MARCH 11, 2013

If you do build the MVP and show it to them, they will ask you about your metrics. They really want metrics, not a product. The real question you should be asking is "When I've built this product and show you the following metrics, would you invest?"

Metrics 264

Metrics Venture Capital News Product 264

Berkonomics

APRIL 8, 2021

Retail or end user web sites aren’t even noticed by potential users or customers without being discovered through a real marketing program, aimed at finding the flywheel effect (the moment of going viral that makes all the difference between failure and success.) Well-tuned metrics are an absolute must. Here is my list.

Sites 156

Sites Product Social Network Press 156

SoCal CTO

APRIL 1, 2009

I am excited to be participating in and announcing the of: Southern California Tech Central This is a community of people in Southern California who have come together to help find and organize the best content from blogs, news sources and other web sites all around technology in So Cal. And perhaps to stimulate new connections.

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

Tech Zulu Event

JULY 26, 2013

Squabbler, a video engagement platform for web and mobile publishers has launched new features and the next generation of its video engagement platform in a move that will power engagement for sports, entertainment and news publishers a like. Customized content. Watch video metrics, track performance. Stage and settle debate.

Metrics 79

Metrics Platform Content Web 79

socalTECH

FEBRUARY 12, 2019

Los Angeles-based Signal Sciences (www.signalsciences.com), which develops web application firewall software, just inked a big, $35M series C funding round a few weeks ago, and now has plans to dramatically expand its hiring in Los Angeles. Thats so important to get success and expand our customers.

Startup 113

Startup Funding Technical Review Software Review 113

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 provides software which automatically adapts web pages to individual visitors, to tailor and personalize the web content those users see. READ MORE>>

Advertising 100

Advertising Tool Yahoo Google 100

Startup Professionals Musings

JANUARY 9, 2019

Yet if you run a business, you know things won’t get done, and most customers won’t buy, unless they trust you. According to current reports , both your employees and your customers have to feel they know you, and you know them, before levels of trust can accrue. Make sure your team and your customers have a role.

Customer 92

Customer Custom Mentor Training 92

Both Sides of the Table

MAY 19, 2018

Your historical trading information including financials and a “customer file” which shows the history of your transactions so that investors can run “cohort” analyses Customer reference, personal references, key team members, compensation, cap table, stock option plan, etc. But just putting a customer reference list in a data room?

Funding 336

Funding Venture Capital Startup Email 336

Startup Professionals Musings

NOVEMBER 7, 2018

Even when your new product or solution fills a real customer need, and has a positive value proposition, many new venture founders are surprised and frustrated to find that excited customers are hard to find and growth is slow. Still it’s better to be forewarned than to be caught off guard, with no Plan B or resources to pivot.

Product 86

Product Marketing Education Examples 86

Both Sides of the Table

FEBRUARY 20, 2017

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You get a lot of traffic — not always results. If you aren’t careful every PR team will measure inches over impact.

Activity 164

Activity Conference Press Case Study 164

InfoChachkie

SEPTEMBER 15, 2011

Obsess About Customers, Not Colleagues Or Competitors. “We We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”. You can be customer-focused or competitor-focused. Be Simpleminded.

Tips 279

Tips Startup Framework Customer 279

Both Sides of the Table

JUNE 4, 2013

Compelling in the sense that you solve a real problem a target group of potential customers has with a product that is significantly better than the alternatives on that market. The idea of “going deep” with customers has always shaped how I think. I found myself in violent agreement with Fred’s blog post(s).

Startup 401

Startup Customer Custom Technical Review 401

Both Sides of the Table

NOVEMBER 27, 2011

8:17 How did you decide to go with either shrinkwrap or web only product? 48:30 Vanity metrics. 52:00 Actionable metrics. 57: 00 How do you rectify company mission and customer demand. Timecodes: 00:00 Welcome, our guest is Eric Ries, founder of the Lean Startup Movement. 00:45 Intro to Eric. 11:00 Mark on over-hyping PR.

Social Media 301

Social Media Startup Metrics Media 301