Startup Professionals Musings

DECEMBER 13, 2019

It’s always tempting to think that more product variations will satisfy more customers and lead to new sales. The most cost-effective marketing approaches have changed; from catalogs to web sites, and from television commercials to social media. Outsourcing services that could be done in-house.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Berkonomics

NOVEMBER 27, 2019

Have you noticed how many web apps and content have turned into subscription services during the last several years? Application developers once considered their products as licensed in what would closely be allied to a single sale. Can you convert your model without losing your customer base? Call it the Netflix effect.

Outsource Development 156

Outsource Development Software Review Content Netflix 156

Both Sides of the Table

JULY 5, 2010

In the era of Skype, web conferencing tools and collaboration software conventional wisdom says that distributed startup teams can be just as effective as those that are in person. You attend five customer meetings together over a two-week period and after each meeting you replay the results in the office about what it meant.

Technical Advisors 335

Technical Advisors Outsource Development Offshore Startup 335

socalTECH

NOVEMBER 13, 2012

If you're an application developer, sending emails through your application can be a chore. We move transactional mail between web applications and end users. If you think of Pinterest, one of our customers, every time content is pinned or re-pinned, an email is generated to let users know that is happening. What is Sendgrid?

Email 157

Email Startup IP Newsletter 157

Startup Professionals Musings

FEBRUARY 20, 2023

Every company and startups needs marketing experts, who are skilled and knowledgeable in the development of marketing programs, content creation, lead generation, and the utilization of social media. Software Development Professional. More and more are scouring LinkedIn for specialists willing to do short-term relationships.

Startup 106

Startup Social Media Course Entrepreneur 106

Startup Professionals Musings

SEPTEMBER 23, 2020

Mark Zuckerberg, while still in school, tested the viability of his “ FaceMash ” technology as a business by rolling it out to other students at Harvard as customers. He learned quickly that several pivots were required for business, legal, and customer acceptance reasons. Build a web site and incorporate while in school.

Entrepreneur 157

Entrepreneur Mentor Class Resource 157

socalTECH

MARCH 12, 2013

The company--which is in the business of operating a content delivery network (CDN) to accelerate the delivery of web graphics, multimedia, applications, and more to end users-- recently disclosed it more than doubled its revenues in 2012, and has grown to over 230 employees--all due to a huge amount of demand for CDN services by its customers.

CTO Hire 248

CTO Hire Content Networking Web 248

Startup Professionals Musings

MAY 24, 2020

Every company and startups needs marketing experts, who are skilled and knowledgeable in the development of marketing programs, content creation, lead generation, and the utilization of social media. Software Development Professional. More and more are scouring LinkedIn for specialists willing to do short-term relationships.

Startup 164

Startup Social Media Course Entrepreneur 164

InfoChachkie

MAY 16, 2011

Thus, you must first create the playbook by which an independent sales rep can readily sell your product, including: identifying objections and developing strategies to overcome them, creating reference accounts and establishing meaningful customer adoption. 2) Secure Your Intellectual Property Too Early. 8 ) Grant Exclusivity.

Startup 242

Startup Outsource Development Outsource Sales 242

socalTECH

MARCH 5, 2014

So, how do you help ease enterprise customers into the cloud--or at least, help them use cloud technology to help them with their business goals? What we do, is we build them private, cloud infrastructure, and make it available in an easy to consume web portal. It''s all custom, technology agnostic, and very flexible.

Cloud Computing 217

Cloud Computing Outsource Development Outsource Startup 217

socalTECH

JULY 24, 2014

Southern California has a growing number of companies in the customer relationship management area, including a fairly new company in the area, Pipeliner CRM (www.pipelinersales.com). Who are your customers? The good thing is, after almost two years here in this space, we have over 128 customers in the U.S.

Sales 229

Sales Startup Software Customer 229

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Second, how to get leads.

Customer 85

Customer Custom Marketing SEO 85

socalTECH

MARCH 19, 2019

Stacy Stubblefield: We do two factor authentication, which basically means we send text messages with the codes you get when you log into a web site or even when you're just registering for a website. What enabled you to get that first customer on board? We were really focused on customer acquisition. How did the company start?

Marina Del Rey 113

Marina Del Rey Software Review Startup Incubator 113

Startup Professionals Musings

JULY 27, 2014

It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. Now you can do it for free, or a few hundred dollars, with one of the many web building tools available, like Shopify or Weebly Store.

Entrepreneur 104

Entrepreneur Startup Social Media Commerce 104

Both Sides of the Table

SEPTEMBER 16, 2009

When you start your company the very first question you need to ask yourself is which kind of customers do you want to serve. Many start-ups (and even growth firms) lack this discipline and they therefore serve customers off all sizes. These are really massive customers. We knew how to land huge corporate customers.

Startup 389

Startup Customer Custom Resource 389

socalTECH

APRIL 27, 2015

For our startup interview this morning, we caught up with Satish Varma , co-founder of Torrance-based Clorder (www.clorder.com), which is developing restaurant ordering software. We are an online ordering platform, that helps restaurants enhance their web presence and the profitability of their brand. What is Clorder?

Cornerstone OnDemand 100

Cornerstone OnDemand Startup Social Media Outsource Development 100

Xconomy

OCTOBER 24, 2016

A San Diego civil engineer who has developed an alternative technology for automating the measurement of water flow gave the best presentation at EvoNexus Fall Demo Day, an event that drew nearly 400 entrepreneurs, investors, and supporters late Thursday to Qualcomm’s corporate headquarters. was founded as Catalyst eClinical.).

San Diego 40

San Diego Startup Orange County Artificial Inteligence 40

Xconomy

OCTOBER 3, 2016

His San Leandro, CA-based company, TerrAvion , relies on a network of contract pilots to capture weekly shots of his customers’ vineyards, corn fields, and strawberry rows. But as Xconomy’s Bruce Bigelow reported, robotics companies are trying to develop navigation systems that would allow drones to operate autonomously and safely.

San Diego 107

San Diego Outsource Development Startup Resource 107

Startup Professionals Musings

NOVEMBER 26, 2012

This time I’ll use a hypothetical health-care web site company named NewCo as an example to illustrate the points. Early customers and contracts in progress add value. Every customer contract and relationship needs to be monetized, even ones still in negotiation. NewCo doesn’t have any of these yet.

Startup 108

Startup Invest Patents Outsource Development 108

socalTECH

AUGUST 4, 2015

Santa Barbara-based Ice Energy (www.ice-energy.com) has quietly been working away at developing energy storage systems to help smooth out the demand for energy on the nation's power grid. Our customer is not the building owner or tenant, it's the utility. How is it that utilities are your main customer? megawatts of energy.

Southern California 100

Southern California Technical Review Demand Outsource Development 100

Tech Zulu Event

MARCH 2, 2012

Initially, my desire to go into the mobile space came from my love for design and my weariness with web or print related art. I joined ranks with an Austin App developer, taking the role of Creative Director and setting up their design team and process. What makes Rocksauce Studios different from other mobile app development companies?

Design 94

Design Mobile Web Design Outsource Development 94

socalTECH

MAY 11, 2011

So I actually started a graphic design company out of college, and got lucky with the web taking off at the right time. They offered me a contract job at the intersection of science and graphics, which is satellite imaging, a dream come true. Back to the website, describe who the demographics are of your customers?

Study 252

Study Startup Design Tips 252

Startup Professionals Musings

APRIL 15, 2015

Every company and startups needs marketing experts, who are skilled and knowledgeable in the development of marketing programs, content creation, lead generation, and the utilization of social media. Software Development Professional. More and more are scouring LinkedIn for specialists willing to do short-term relationships.

Entrepreneur 99

Entrepreneur Startup Mentor Social Media 99

Startup Professionals Musings

SEPTEMBER 30, 2011

This time I’ll use a hypothetical health-care web site company named NewCo as an example to illustrate the points. Early customers and contracts in progress add value. Every customer contract and relationship needs to be monetized, even ones still in negotiation. NewCo doesn’t have any of these yet.

Funding 98

Funding Startup Patents Outsource Development 98

socalTECH

MARCH 9, 2017

Veracity, which is backed by Microsemi and Frost Data Capital, recently inked a contract with the U.S. Department of Energy to help develop tools to secure the power grid. OT networks had a parallel development track with IT systems, but had primarily been focused on industrial applications. Thanks for the time today.

Networking 124

Networking Startup Incubator Orange County 124

socalTECH

JULY 27, 2009

William--who, among prior experience developed Stamps.com's security architecture--sat down with us to explain the firm's products and plans. But, our software also supports a large number of other web applications--for example, things like Google Maps, Yahoo News, or even content sites.

SaaS 127

SaaS Web Google Sites 127

Startup Professionals Musings

FEBRUARY 21, 2012

Another one to avoid cash burn for software development is a contract for percent of future revenue. There’s tremendous leverage in learning to use Microsoft Office, QuickBooks, and how to Google for sample contracts and the latest tax changes. Do it yourself and barter for services.

Startup 92

Startup Outsource Development Development Team Review Equity 92

socalTECH

JANUARY 28, 2013

We've only got 40-45 people, versus if you look at a Verizon or AT&T, where they have tens of thousands of people having to support their network and provide customer support. Our customer support is in-house, and we have a light-touch customer support model, and we don't have to manage a massive network.

Startup 245

Startup IP Networking Encino 245

Both Sides of the Table

MAY 7, 2011

This ended up developing into Visual Basic for Applications , the strategy for programmability in Microsoft Office. Lesson: You dn’t want your customers to feel locked into using your software. It helps with sales cycles because customers know that they can switch away if they so choose. His Tenure at Microsoft.

Software Review 285

Software Review Software Blogging Startup 285

Xconomy

AUGUST 9, 2016

He oversees a web of government computer networks that enable city residents to pay their parking tickets, submit bids on city contracts, and make online payments for city taxes and sewer fees. They get to use the city as a test bed, and my team works with their teams to help develop their technology. Gary Hayslip.

San Diego 40

San Diego Outsource Development Networking Organization 40

socalTECH

JANUARY 7, 2010

To kick off our first interview for the year, we've got an interview with Kevin Strong , the CEO of Laguna Beach-based FutureDash (www.futuredash.com), a developer of technology for the home energy monitoring market. The whole product can be customized for a different OEM or different utility company which wants a dashboard a specific way.

Startup 140

Startup OCTANE Outsource Development Google 140

Startup Professionals Musings

JANUARY 28, 2011

Another one to avoid cash burn for software development is a contract for percent of future revenue. There’s tremendous leverage in learning to use Microsoft Office, QuickBooks, and how to Google for sample contracts and the latest tax changes. Do it yourself and barter for services.

Startup 92

Startup Outsource Development Development Team Review Equity 92

Frank Addante

DECEMBER 5, 2006

► February (1) Building and Developing an A++ Team ► 2008 (14) ► December (1) Develop a Culture Roadmap ► November (2) Green Week - Save the Environment and Your Cash Creating a Culture of Innovation: Cultural Values. Outsourcing ► April (1) GoogleClick - Who owns your cash register? Startup 3.0:

Outsource Development 40

Outsource Development Develop Development Product 40

Tech Zulu Event

DECEMBER 13, 2013

App developers are coming up with new ideas daily to make our lives easier. Your chores can be outsourced through Porter. What we are spending money and time on is onboarding customers on one end and on the other end onboarding providers. That’s the only thing that is outsourced. TechZulu: What is Porter?

Technical Review 87

Technical Review Mobile Startup Los Angeles 87

Startup Professionals Musings

APRIL 17, 2016

Every company and startups needs marketing experts, who are skilled and knowledgeable in the development of marketing programs, content creation, lead generation, and the utilization of social media. Software Development Professional. More and more are scouring LinkedIn for specialists willing to do short-term relationships.

Entrepreneur 56

Entrepreneur Services Startup Social Media 56

Startup Professionals Musings

SEPTEMBER 6, 2010

This time I’ll use a hypothetical health-care web site company named NewCo as an example to illustrate the points. Early customers and contracts in progress add value. Every customer contract and relationship needs to be monetized, even ones still in negotiation. NewCo doesn’t have any of these yet.

Startup 93

Startup Patents Outsource Development Web 93

SoCal CTO

JULY 23, 2012

I've previously addressed the role of a CTO in early-stages in my post Startup CTO or Developer. for a Lead Developer: How much will it cost to build what we need to build? for a Lead Developer: How much will it cost to build what we need to build? How can I control costs but effectively get stuff developed? Accounting?

CTO Coach 231

CTO Coach CTO Hire Outsource Development Develop 231