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5 Key Growth Initiatives In This Inflationary Economy

Startup Professionals Musings

Most business professionals I know have been conditioned to think of inflation as highly negative, driving up their costs, and reducing customer buying. I see it as an opportunity to find new ways to attract customers , make long-needed changes to improve productivity, and lower your own costs of doing business.

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TaskUs Continues Rapid Growth, Hits 15,000 Employees

socalTECH

Santa Monica-based business process outsourcing provider TaskUs , which provides customer service/experience, business processing, and other services to companies like Tinder, Hootsuite, and Mailchimp, has hit 15,000 employees, as it continues its rapid growth.

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5 Strategies To Capitalize On Hard Times In Business

Startup Professionals Musings

It's far less expensive to nail down repeat business from your existing customers than it is to land new ones. Now is the time to reap the benefits of those good customer relationships that you've been cultivating. Viral marketing campaigns to lure new customers will cost you big money. Focus on your core competency.

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Startups Today Need Anticipatory Customer Service

Startup Professionals Musings

Customer service has always been reactionary, meaning someone to wake up and answer website email requests. That’s just not sufficient to hold today’s fickle, less loyal, and ready to jump customer. I found a good summary of these new expectations in a book just published by Micah Solomon, “ High-tech, High-touch Customer Service.”

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5 Key Recovery Strategies Counter Economic Downturns

Startup Professionals Musings

It's far less expensive to nail down repeat business from your existing customers than it is to land new ones. Now is the time to reap the benefits of those good customer relationships that you've been cultivating. Viral marketing campaigns to lure new customers will cost you big money. Focus on your core competency.

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7 Rules for Savvy Customer Service Required Today

Startup Professionals Musings

Customer service has always been reactionary, meaning someone has to wake up and answer website email requests. That’s just not savvy enough to hold today’s fickle, less loyal, and ready to jump customer. This exemplary customer service is just savvy marketing. Respect your customer’s view of usability.

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6 Reasons To Build A Working Model Of Your Solution

Startup Professionals Musings

With a realistic prototype, you can get more accurate feedback from customers on their real need and what they might pay, before you invest millions on the final product. Show investors that you are committed, and past the idea stage. You should never outsource the management of your core technology.