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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company. Share and Enjoy.

Customer 195
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How Pinterest, Tumblr, HootSuite, Klout, Posterous, Bitly and Mashable Rapidly And Repeatedly Hire Great People

InfoChachkie

Although this is a core competency that must be honed over time, there is a cadre of SaaS hiring tools that the world’s leading tech companies deploy to their advantage. Enter The Resumator , a SaaS applicant recruitment and tracking solution geared to the SMB marketplace. Job Syndication And Customized Job Boards.

SaaS 209
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Startup Lessons From Pink Floyd’s Dark Side Of The Moon

InfoChachkie

Their deep understanding of their customers, an uncompromising drive to create a quality product and the courage to ignore the music industry's formulaic approach to producing hits resulted in the creation one of the top selling non-compilation albums of all time.

Startup 269
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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

At Rincon Venture Partners , we have a laser focus on identifying groundbreaking adtech and business productivity SaaS solutions. We believed they would create the next generation of search tools, even if none of us could specifically articulate how those innovations would ultimately manifest themselves. and Overture Services.

Content 171
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The social Web in 2010: The emerging standards and technologies to watch

SoCal Delicious

On CBS MoneyWatch: Why Debit Cards Are Dangerous BNET Business Network: BNET TechRepublic ZDNet ZDNet Members login Newsletters Site Assistance RSS Feeds Home News & Blogs Videos White Papers Downloads Reviews Popular Enterprise Web 2.0 They also come in many different types from syndication formats like RSS and Atom to custom API streams.

Web 29
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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. I’ll bet your customers, business partners or suppliers would love similar.

Blogging 373