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8 Ways To Beat The Odds Of A Consultant For Startups

Startup Professionals Musings

Another mistake many consultants make is to charge by the hour, and customers lose track and lose confidence as things change. Report within the organizational structure. In the past, consultants were taught to report only to the top executive, and to assume leadership rights in the organization. Have "customers", not "clients."

Startup 150
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8 Tips For Startups Preparing For The Media Spotlight

Startup Professionals Musings

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Even practical issues, like understanding reporter deadlines, and your own editing rights, are critical. It could be a product quality problem, or a major customer complaint on Twitter.

Media 118
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As An Entrepreneur, Are You Ready To Meet The Press?

Startup Professionals Musings

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Even practical issues, like understanding reporter deadlines, and your own editing rights, are critical. It could be a product quality problem, or a major customer complaint on Twitter.

Press 96
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73.6% of all Statistics are Made Up

Both Sides of the Table

How to Interpret Analyst Reports. The stats are often quoted from the latest reports. I’m writing this post to make sure you’re all on that same playing field. I had reports from Gartner Group, Yankee Group, IDC, Goldman Sachs, Morgan Stanley and a couple of others. Stats sell. What are you on about?

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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Second, how to get leads.

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In The World Of Startups, Consultants Need Not Apply

Startup Professionals Musings

Another mistake many consultants make is to charge by the hour, and customers lose track and lose confidence as things change. Report within the organizational structure. In the past, consultants were taught to report only to the top executive, and to assume leadership rights in the organization. Be exceptionally easy to find.

Startup 102
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You are the Best One to Build Your Startup Brand

Startup Professionals Musings

I’m definitely not lobbying here for promising things you can’t deliver, or hiring a publicist before your first programmer. How about talking to some real customers to see if they are as excited about your idea as you are? Comment on other people’s blogs, as well as writing your own. You need to do it yourself. Give it to them.

Startup 96