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7 Strategies To Prepare For The Next Customer Change

Startup Professionals Musings

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply.

Customer 173
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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

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Demand Media In Ad Partnership With Healthline

socalTECH

Santa Monica-based Demand Media said this morning that it has linked up with Healthline , a provider of health information and technology, in a digital advertising partnership. demand media healthline health healthy advertising online livestrong' Financial details of the deal were not disclosed. READ MORE>>.

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Demand Media Updates Pluck Reviews

socalTECH

Santa Monica-based Demand Media said today that it has enhanced the firm's Pluck Reviews product, which power online ratings and reviews for brand websites. Demand Media said that it has added a new set of capabilities called "Trust Filters", which sorts reviews from Facebook friends and community friends on top of other reviews.

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Catching Up With Joanne Bradford, Demand Media

socalTECH

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? For Legalzoom, it's a very different model.

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7 Tips For Success With Today’s Demanding Customers

Startup Professionals Musings

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply.

Demand 71
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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

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