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To Sell Anything You Need to Know What Makes You Unique

Both Sides of the Table

Simply, this is identifying a customer need which has economic value to them if they can solve it. ” and if you can’t persuade enough potential customers they have some pain that needs fixing you probably should stick to your day job. Teams usually start with terminology that is very insular and less relevant to customers.

Sales 336
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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

I had seen many cycles and decided that since I was going to do it all over again I should write about it. It included one firm who I asked not to call Salesforce.com as a reference (they were our largest pilot customer) and in their kindness they called Marc Benioff (the CEO) and asked his opinion. That changed very quickly.

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Trade Show Magic – How Invoca Owned Dreamforce, Without Breaking The Bank

InfoChachkie

Why am I writing an article about a trade show that occurred nearly four months ago? 131% of team’s goal for demos – proving that booth traffic wasn’t comprised solely of swag bandits. 50% increase in web traffic which generated twice as many qualified leads to the vs. the average month in 2014. $1M Good question. OK – so what.

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Taylor Freeman of UploadVR on Building a Passionate Culture for Good

Tech.Co

Taylor returned home and dove into learning web development and design on his own. He ended up building a digital agency that did everything from custom apps and web development to branding and digital marketing. That really manifested into us doing events. We’d try to go bigger and show more people VR. And UploadVR was born.

Startup 70
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Investors, MVPs and Evidence of Traction

SoCal CTO

Yesterday, I was talking to a startup founder about their MVP and they said something that finally got me to write this post: "I have a few investors interested but they want to see a product." You may have to build something out to show it working for someone to evaluate whether it really works better than what else exists.

Metrics 264
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Launchpad LA – 10 Startup Companies to Watch

Both Sides of the Table

We held a 90-minute demo session where 150 of LA’s VC’s and senior technology executives watched the LPLA V2 group present in small groups of 12-15 each. The VC’s & executives were then asked to make “commitments&# (in writing) to 3-5 of the companies that they felt they could make some sort of contribution to.

Company 276
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Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out Of Everyone [Beta Invites]

Tech Zulu Event

Hours after the panelists debated the future of content distribution at the Silicon Beach @ USC conference, across campus at the Annenberg Innovation Lab a remarkable product demo was taking place by Coincident.TV. If you get a chance to see their demo, take it. Currently, Coincident.TV right now and it will rock your world.

Screening 109