Startup Professionals Musings

APRIL 27, 2022

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Startup 110

Startup Entrepreneur Capital Examples 110

Startup Professionals Musings

MARCH 15, 2020

As a business advisor, I have too often seen technical entrepreneurs get a product or service off the ground with ease, but then struggle mightily when their business reaches a couple of million in annual sales, or the employee count grows beyond a handful. True entrepreneurs love the tactical and problem solving challenges.

Startup 125

Startup Training Entrepreneur Organization 125

InfoChachkie

MARCH 9, 2019

Successful serial entrepreneurs know that their relationships are valuable assets worthy of careful nurturing – employees, investors, customers and suppliers are loyal to entrepreneurs they trust and trust is built on honesty and integrity. Michael Bloomberg, American Entrepreneur and Politician.

Startup 100

Startup Netflix Entrepreneur Metrics 100

Startup Professionals Musings

DECEMBER 31, 2012

Most then add customer service at the rollout, but very few really understand what it means to be truly customer centric, and even fewer really achieve it. Customer centricity is far more than providing excellent customer service, although that’s a step in the right direction. Focus on individual customer value.

Customer 90

Customer Custom Startup Pricing 90

Startup Professionals Musings

JULY 13, 2013

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Entrepreneur 98

Entrepreneur Startup Examples Satisfaction 98

Startup Professionals Musings

SEPTEMBER 1, 2019

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. That’s where I see too much entrepreneur burnout, growth plateaus, and founders being replaced, to their chagrin. Of course, not every entrepreneur wants to tackle this challenge. Managing business growth is more than metrics.

Startup 97

Startup Sales Metrics Guide 97

Startup Professionals Musings

JUNE 10, 2019

True business success and leadership starts with real personal values, extends to building a team, and finally to inspiring customers and your community. My job as a new business advisor is to help entrepreneurs get over this chasm early. In business, consistency is the key to productivity and trust by team members and customers alike.

Case Study 93

Case Study Customer Custom Tool 93

Berkonomics

APRIL 8, 2021

It was as much in reaction to my getting blank stares from entrepreneurs when I asked the above question as it was for me to better understand the problem itself. Well-tuned metrics are an absolute must. And the tools for most are available, sometimes free, for the educated marketer. Here is my list. First: Planning.

Sites 156

Sites Product Social Network Press 156

Startup Professionals Musings

AUGUST 12, 2016

As a business advisor, I have too often seen technical entrepreneurs get a product or service off the ground with ease, but then struggle mightily when their business reaches a couple of million in annual sales, or the employee count grows beyond a handful. True entrepreneurs love the tactical and problem solving challenges.

Entrepreneur 55

Entrepreneur Training Organization Examples 55

Startup Professionals Musings

JULY 28, 2019

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Startup 93

Startup Entrepreneur Capital Examples 93

Startup Professionals Musings

FEBRUARY 4, 2015

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. That’s where I see too much entrepreneur burnout, growth plateaus, and founders being replaced, to their chagrin. Of course, not every entrepreneur wants to tackle this challenge. Managing business growth is more than metrics.

Startup 108

Startup Sales Metrics Entrepreneur 108

Both Sides of the Table

NOVEMBER 27, 2011

3:35 The real entrepreneurs come out during a down economy. 19:30 A teachable moment for entrepreneurs: HAVE A HYPOTHESIS! 44:45 Telling an entrepreneur to focus is like telling a fat person to lose weight. 48:30 Vanity metrics. 52:00 Actionable metrics. 48:30 Vanity metrics. 52:00 Actionable metrics.

Social Media 301

Social Media Startup Metrics Media 301

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Marty Zwilling.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results. Assess your target customer demographics.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

NOVEMBER 28, 2014

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Startup 104

Startup Entrepreneur Examples Satisfaction 104

Startup Professionals Musings

SEPTEMBER 6, 2014

“Your values as you create a startup are the key to creating an enviable culture that attracts more customers,” says Ann Rhoades in her book Built on Values. I believe in a startup culture that strongly transmits the values of integrity, customer focus, and results. Values start and emanate from you, the founding entrepreneur.

Startup 101

Startup Tips Education Customer 101

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Marty Zwilling.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

NOVEMBER 3, 2013

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. That’s where I see too much entrepreneur burnout, growth plateaus, and Founders being replaced, to their chagrin. Of course, not every entrepreneur wants to tackle this challenge. Managing business growth is more than metrics.

Sales 96

Sales Metrics Startup Entrepreneur 96

Startup Professionals Musings

SEPTEMBER 13, 2017

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. That’s where I see too much entrepreneur burnout, growth plateaus, and founders being replaced, to their chagrin. Of course, not every entrepreneur wants to tackle this challenge. Managing business growth is more than metrics.

Startup 56

Startup Sales Metrics Guide 56

Startup Professionals Musings

NOVEMBER 21, 2015

Based on my experience advising entrepreneurs, I’m convinced that success is often more a mindset than a specific set of skills or intelligence. A fixed mindset is when entrepreneurs believe their abilities and market are fixed, and the challenge is to make the best of the hand already dealt. Most experts call this a growth mindset.

Startup 55

Startup Entrepreneur Technical Review Customer 55

Startup Professionals Musings

JUNE 10, 2017

True business success and leadership starts with real personal values, extends to building a team, and finally to inspiring customers and your community. My job as a new business advisor is to help entrepreneurs get over this chasm early. In business, consistency is the key to productivity and trust by team members and customers alike.

Case Study 55

Case Study Customer Custom Entrepreneur 55

Startup Professionals Musings

JANUARY 2, 2017

People who are good at solving problems for other people make great entrepreneurs. In my role as a new business advisor, I sometimes see people who are very intelligent and well-educated, but not adept at problem solving. Entrepreneurs are often too passionate and impatient. That’s what a business gets paid to do.

Metrics 58

Metrics Entrepreneur Examples Coach 58

Startup Professionals Musings

JUNE 24, 2013

Your values as you create a startup are the key to creating an enviable culture that attracts more customers, according to Ann Rhoades, in her book “ Built on Values.” I believe in a startup culture that strongly transmits the values of integrity, customer focus, and results. You are on the outside what you are on the inside.

Startup 100

Startup Customer Custom Social Network 100

Startup Professionals Musings

AUGUST 9, 2017

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Tips 55

Tips Startup Entrepreneur Examples 55

Startup Professionals Musings

MAY 20, 2012

Your values as you create a startup are the key to creating an enviable culture that attracts more customers, according to Ann Rhoades, in her book “ Built on Values.” I believe in a startup culture that strongly transmits the values of integrity, customer focus, and results. You are on the outside what you are on the inside.

Startup 100

Startup Customer Custom Social Network 100

Startup Professionals Musings

FEBRUARY 27, 2011

Your values as you create a startup are the key to creating an enviable culture that attracts more customers, according to Ann Rhoades, in her book “ Built on Values.” I believe in a startup culture that strongly transmits the values of integrity, customer focus, and results. You are on the outside what you are on the inside.

Startup 92

Startup Customer Custom Social Network 92

SoCal CTO

MARCH 5, 2007

Common revenue streams are consulting, training, support, customization, upgraded versions for corporate applications, etc. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.

Southern California 150

Southern California CTO Coach CTO Hire Social Media 150

Startup Professionals Musings

OCTOBER 18, 2010

This is the time to get creative, run pilot projects to look at ROI, and educate the whole team on objectives and activities. Implement metrics and analytics. The trick is to listen first, add something of value to the conversation, and pull the customers to you because they trust you and want more. Marty Zwilling.

Social Media 95

Social Media Media Startup Blogging 95

Tech Zulu Event

MAY 9, 2014

This was a chance to blow open the story on their companies, to address a room full of potential investors, mentors, partners, customers, and press. After the event, we caught up, Parker Thompson , Entrepreneur-in-Residence (EIR) charged with leading Batch 8. They showed very impressive average customer repurchases.

Startup 111

Startup Mobile Commerce Education 111

Startup Professionals Musings

NOVEMBER 7, 2018

Even when your new product or solution fills a real customer need, and has a positive value proposition, many new venture founders are surprised and frustrated to find that excited customers are hard to find and growth is slow. Customer buying decision process is multi-level or complex.

Product 86

Product Marketing Education Examples 86

Startup Professionals Musings

JUNE 11, 2013

Many entrepreneurs are too focused on their dream to take notice of health warning signs, which leads them to ignore business health signs as well. Entrepreneurs can be so focused that they ignore the family, resulting in an unhealthy situation for everyone. Improve customer service. Work and family balance.

Startup 93

Startup Tips Entrepreneur Metrics 93

Startup Professionals Musings

JUNE 5, 2020

In my experience with entrepreneurs, there seems to a wealth of self-proclaimed “idea people” who aspire to start businesses, but only a few who are willing and able to dig in and get the job done. Only rare great entrepreneurs, like Bill Gates and Elon Musk, have proven to be both. Managing marketing metrics and the sales pipeline.

Ideas 122

Ideas Entrepreneur Startup IBM 122

Startup Professionals Musings

MARCH 5, 2023

In my experience with entrepreneurs, there seems to a wealth of self-proclaimed “idea people” who aspire to start businesses, but only a few who are willing and able to dig in and get the job done. Only rare great entrepreneurs, like Bill Gates and Elon Musk, have proven to be both. Managing marketing metrics and the sales pipeline.

Startup 155

Startup Ideas IBM IBM 155

Startup Professionals Musings

JANUARY 22, 2023

From my consulting with entrepreneurs in Europe and other countries, I’m convinced that we all could benefit from adapting to meet their environments. With a singular focus on building unicorns, very rapid growth has been a key metric. Design the full stack, not just a new software element.

Capital 138

Capital Marketing Ideas Venture Capital 138

Startup Professionals Musings

MAY 1, 2020

From my consulting with entrepreneurs in Europe and other countries, I’m convinced that we all could benefit from adapting to meet their environments. With a singular focus on building unicorns, very rapid growth has been a key metric. Design the full stack, not just a new software element.

Ideas 124

Ideas Venture Capital Software Review Technical Review 124

Startup Professionals Musings

MAY 9, 2015

In my experience with entrepreneurs, there seems to a wealth of self-proclaimed “idea people” who aspire to start businesses, but only a few who are willing and able to dig in and get the job done. Only rare great entrepreneurs, like Bill Gates and Elon Musk, have proven to be both. Managing marketing metrics and the sales pipeline.

Ideas 115

Ideas Startup IBM IBM 115

Startup Professionals Musings

NOVEMBER 7, 2011

Most then add customer service at the rollout, but very few really understand what it means to be truly customer centric, and even fewer really achieve it. Customer centricity is far more than providing excellent customer service, although that’s a step in the right direction. Focus on individual customer value.

Customer 90

Customer Custom Services Pricing 90