InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Custom 164

Custom Customer Advertising SEM 164

socalTECH

FEBRUARY 4, 2013

We think there is a new category of the e-commerce and shopping sector, the entertainment sector. We allow customers to buy mystery bags of fashion items, and trade them. Our customers are constantly logging into site and trading offers, making offers, and seeing if those offers were accepted. It gets quite strategic.

Commerce 153

Commerce Sites Entertainment Social Network 153

Both Sides of the Table

MAY 1, 2010

They mostly understand your company, your customers, your competitors and your market but never as precisely as you do. Here’s what I recommend: Create a Google spreadsheet listing your top customer prospects, biz dev prospects and other companies you would like to meet. That’s it. Most VC’s want to help.

Startup 301

Startup Venture Capital Software Review Email 301