InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share.

Marketing 271

Marketing Startup Sales Customer 271

InfoChachkie

MAY 27, 2013

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. He derived five lessons from his latest guerilla marketing triumph.

Customer 195

Customer Custom Template Startup 195

InfoChachkie

JUNE 24, 2013

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 239

Marketing Conference Startup RSS 239

InfoChachkie

JULY 30, 2012

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Trade Show Guerilla Marketing Done Right . Be Closing, No Posing – The ultimate measure of effective marketing, especially at a startup, is revenue.

Marketing 209

Marketing Conference RSS Angel 209

Startup Professionals Musings

MARCH 19, 2013

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Provide multiple methods of access.

Customer 99

Customer Custom FAQ Technical Review 99

InfoChachkie

OCTOBER 8, 2012

Evidence of validation manifests itself in many forms and is derived from a variety of market forces. Five broad sources of independent, third-party validation are: Customers, Partners, Distributors, Industry Experts and other Stakeholders. However, not all ventures are mature enough to generate paying customers.

Venture Capital 265

Venture Capital RSS Customer Custom 265

InfoChachkie

JULY 5, 2012

Coull Entrepreneurs Get More Customers. Skimlinks is an affiliate marketing tool that allows website publishers to readily monetize their online content. According to Lex ,“The next wave of online marketing is the seamless integration of contextually relevant advertisements within the content itself. Share and Enjoy.

Customer 133

Customer Custom Entrepreneur Advertising 133

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. How will you be taking this to market? Often this ties to marketing support. Do you need to provide RSS?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. How will you be taking this to market? Often this ties to marketing support. Do you need to provide RSS?

Develop 384

Develop Development Startup SEO 384

Startup Professionals Musings

MARCH 14, 2011

Traditional marketing says you have to “push” your message out to customers, over and over again, to get it remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Provide multiple methods of access.

Technical Review 90

Technical Review Customer Custom FAQ 90

InfoChachkie

MARCH 4, 2013

Their deep understanding of their customers, an uncompromising drive to create a quality product and the courage to ignore the music industry's formulaic approach to producing hits resulted in the creation one of the top selling non-compilation albums of all time. This audience feedback allowed the band to iteratively modify their creation.

Startup 269

Startup Cloud Computing RSS Writing 269

InfoChachkie

JULY 15, 2013

Scaling normally occurs after a startup achieves product-market fit. Such fit exists when a profitable customer acquisition model can be repeatedly executed with consistent results and without the need of heroic efforts. Advertising - "We will monetize our customers via online ads.". Don''t Define Scale Too Early.

RSS 206

RSS Journal Entrepreneur Resource 206

InfoChachkie

AUGUST 22, 2012

The following guest post comes from Sean Percival, CEO of Wittlebee , a kids clothing club that sends its customers a new customized box of clothes every month, based on their children's age, color preferences and geographic location. If you’re in the market for a new bag, Chris may have already pinned it for you.

Blogging 178

Blogging RSS Social Network Screening 178

InfoChachkie

SEPTEMBER 4, 2012

Clearly define the addressable market for your pain reliever, which is a subset of the total number of people who are feeling the pain; the total market size is not relevant. What does your pain reliever look like, how is it implemented by the customer and what future products do you expect to roll out? Share and Enjoy.

Venture Capital 211

Venture Capital Summary Technical Review Template 211

InfoChachkie

SEPTEMBER 24, 2012

A startup leader's primary responsibility is to maximize the return to its stakeholders, which include the company's global and local neighbors, employees, suppliers, customers and investors. A month from now it is unlikely that a supportive customer will drive across town to demonstrate their solidarity with the company.

Entrepreneur 203

Entrepreneur Email Sales RSS 203

InfoChachkie

MAY 6, 2013

Paul Singh, a partner at the seed stage firm 500-Startups, effectively articulates the market forces driving this investment strategy in his Money Ball presentation. According to Jim Andelman, "These market dynamics combine to leave good companies unfunded, even when they do not need ''much'' more capital to achieve a good exit.

Entrepreneur 246

Entrepreneur Venture Capital Technical Review Capital 246

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written.

Content 171

Content Platform Paid Search OpenX 171

InfoChachkie

DECEMBER 17, 2012

Dynamic, growing startups consistently identify more ideas and opportunities than they have the time or resources to pursue, including: entering into potential partnerships, developing new products and accessing emerging markets. However, at that time, our resources were better applied to exploiting our primary, PC-based market.

Tool 255

Tool Startup Ideas Resource 255

InfoChachkie

FEBRUARY 11, 2013

If your business model is predicated on online customer acquisition, do not exclusively rely on consultants to craft and execute your online marketing initiatives. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Share and Enjoy.

Technical Review 264

Technical Review Entrepreneur IP RSS 264

InfoChachkie

JULY 18, 2012

Our customers benefitted from this and saved thousands over the years as a result. But later in 2011, new customers slowed, appointment bookings slowed and average appointment time dropped. The launch would be larger, broader and was to be supported by marketing to Costco members. I was wrong. We missed payroll. It was over.

RSS 170

RSS Technical Review Capital Email 170

InfoChachkie

FEBRUARY 4, 2013

Whenever a VC assesses a potential investment opportunity, they attempt to match the entrepreneur(s), their solution, and intended markets with a pattern they have previously encountered. It represents a deal in which the management team has deep domain expertise and the venture’s value proposition has been market validated.

Technical Review 244

Technical Review Startup Venture Capital RSS 244

InfoChachkie

JUNE 4, 2012

Fallacy: Startup ventures tend to evolve, especially after you begin speaking with pesky customers and demanding partners. Perform China Syndrome Market Analysis. In order to reasonably assess the size of your addressable market, you must perform a bottoms-up analysis which is based on a number of elemental assumptions.

Entrepreneur 272

Entrepreneur Outsource Ideas Technical Review 272

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Our technology helps to establish, optimize, and monetize your mobile marketing opportunities. Share and Enjoy.

Netflix 191

Netflix Blogging Mobile Advertising 191

InfoChachkie

JUNE 18, 2012

As described more fully in Startups Are A Remix , Innovators iterate and combine preexisting ideas until they incrementally modify an invention such that it embodies a marketable value proposition upon which a sustainable company can be created. If necessity is the mother of invention, obsession is the father of innovation. Share and Enjoy.

Ideas 221

Ideas RSS Technical Review .Net 221

InfoChachkie

DECEMBER 3, 2012

Lean startups validate their business model by quickly iterating and assessing potential customers' feedback. Market Tested - The night before their recording date, the Kingsmen performed the song for an hour and a half (yes, a 90-minute version of the song) at a small club. Lean Music. Doomed Product Development. Share and Enjoy.

Startup 217

Startup RSS Marketing Sales 217

Both Sides of the Table

AUGUST 25, 2009

I’ve sat through a lot of VC pitches and having been CEO of an enterprise software firm for many years I’ve also sat through many customer meetings with sales teams. If your presentation requires an explanation of RSS vs. ATOM always best to say, “let me quickly state how RSS and ATOM are different.

Venture Capital 275

Venture Capital Sales Slides Startup 275

SoCal CTO

DECEMBER 7, 2009

My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex. SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. For me, my number one application is email. Well likely it’s email. How does that happen?

Web 150

Web Sites Email HTML 150

InfoChachkie

SEPTEMBER 5, 2012

The following guest post is from Dan Monarko, Online Marketing Manager at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. Share and Enjoy.

Tips 182

Tips RSS Ideas SaaS 182

Both Sides of the Table

MARCH 27, 2011

If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. I’ll bet your customers, business partners or suppliers would love similar.

Blogging 373

Blogging Startup Writing Venture Capital 373

InfoChachkie

DECEMBER 10, 2012

If we hadn’t done well on Hacker News we would have needed to have some serious product/market fit discussions.". The company posted a Show HN entry entitled, " We built a better solution for customer analysis and support.". Although social media news sites can be effective market validation tools, they are not without their downsides.

News 198

News Sites Startup RSS 198

Both Sides of the Table

DECEMBER 5, 2010

asymmetry, real-time, curated RSS / link-sharing]. Does Facebook have a permanent dominance of the future given their 500m users? .&# They had a proprietary browser, their own search engine, their own content, chat rooms, email system, etc. What I want to answer with this post (long though it may be) is: Why did Web 2.0

Social Network 297

Social Network Networking Web 2.0 Web 297

InfoChachkie

AUGUST 27, 2012

They must compete with tens of thousands of other performers who are all pursuing the same customer dollars. At the outset of their careers, they are forced to market themselves with little to no budget and differentiate their product so that they gain adequate attention without alienating too many potential customers.

Tips 204

Tips Startup Entertainment Entrepreneur 204

Both Sides of the Table

DECEMBER 5, 2010

asymmetry, real-time, curated RSS / link-sharing]. We had email, instant messaging, group calendars, discussion boards, etc. They had a proprietary browser, their own search engine, their own content, chat rooms, email system, etc. Was it massively better software, better companies, better markets? The Present Era.

Social Network 318

Social Network Networking Web 2.0 Startup 318

InfoChachkie

JANUARY 7, 2013

had a very different philosophy about affiliate marketing than Be Free. They also had a segment of customers that we hadn't been successful with - (I was there) to really learn. I was convinced that my passion was sports marketing. When we get in front of customers, it's about having that conviction. Commission Junction.

Class 207

Class Santa Barbara Startup RSS 207

InfoChachkie

JUNE 3, 2013

You can watch/listen to how John and Kyle turned their email newsletter into an international bestseller in the following 9-minute excerpt from John''s recent talk at UC Santa Barbara. an email) to about 35 people. If you want to be kept informed just send me an email and let me know that you''re in, and that was it.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Both Sides of the Table

APRIL 13, 2011

RSS was something that had appeared.” “….I The value of Pitch Decks; Brad’s personal preferences on deal presentation; and Brad’s practice of accepting cold approaches via email. Very few people can do a good job with a presentation that is emailable.”. You have said outloud anyone can send you an email, is that fair?

Venture Capital 288

Venture Capital Startup Technical Review Software Review 288

InfoChachkie

JANUARY 14, 2013

An efficient way to qualify a potential customer is to determine the size and availability of their budget. o Sell What You Have - The Say Yes sales team's priority is to get customers to select "the perfect dress" from whatever they have on the racks. Startup sales require high velocity. Startups must follow a similar philosophy.

Sales 251

Sales Startup Activity RSS 251